Awareness of sponsorship and corporate image: An empirical investigation RG Javalgi, MB Traylor, AC Gross, E Lampman Journal of advertising 23 (4), 47-58, 1994 | 873 | 1994 |
Identifying antecedents of information exchange within supply chains CR Moberg, BD Cutler, A Gross, TW Speh International Journal of Physical Distribution & Logistics Management 32 (9 …, 2002 | 723 | 2002 |
An application of the consumer ethnocentrism model to French consumers RG Javalgi, VP Khare, AC Gross, RF Scherer International Business Review 14 (3), 325-344, 2005 | 487 | 2005 |
Assessing competitive advantage of emerging markets in knowledge intensive business services RRG Javalgi, AC Gross, WB Joseph, E Granot Journal of Business & Industrial Marketing 26 (3), 171-180, 2011 | 141 | 2011 |
Business marketing AC Gross, PM Banting, LN Meredith, DI Ford Houghton Mifflin, 1993 | 129 | 1993 |
Make-or-buy decisions and their implications D Ford, B Cotton, D Farmer, A Gross, I Wilkinson Industrial Marketing Management 22 (3), 207-214, 1993 | 122 | 1993 |
The global management consulting sector AC Gross, J Poor Business economics 43, 59-68, 2008 | 106 | 2008 |
Corporate sponsorship of art and sports events in North America AC Gross, MB Traylor, PJ Shuman Esomar Congress 15 (4), 9-13, 1987 | 50 | 1987 |
Strategies for sustaining the edge in offshore outsourcing of services: the case of India RRG Javalgi, W Benoy Joseph, E Granot, AC Gross Journal of Business & Industrial Marketing 28 (6), 475-486, 2013 | 44 | 2013 |
Firm characteristics and export propensity: a comparison of manufacturers and manufacturing-based service providers RG Javalgi, D Lawson, AC Gross, DS White International Business Review 7 (5), 521-534, 1998 | 44 | 1998 |
Evaluating international technology transfer in a comparative marketing framework RJ Calantone, MT Lee, AC Gross Journal of Global Marketing 3 (3), 23-46, 1990 | 43 | 1990 |
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing D Buccieri, RRG Javalgi, A Gross Journal of Strategic Marketing 31 (3), 549-577, 2023 | 39 | 2023 |
Human resource management practices of large multinational firms in Hungary, 1988–2005 J Poór, A Engle, A Gross Acta oeconomica 60 (4), 427-460, 2010 | 38 | 2010 |
Generalizing industrial buying: a longitudinal study RA Erickson, AC Gross Industrial Marketing Management 9 (3), 253-265, 1980 | 36 | 1980 |
Similarities in industrial procurement across four countries P Banting, D Ford, A Gross, G Holmes Industrial Marketing Management 14 (2), 133-144, 1985 | 28 | 1985 |
The multiple mandates of national park systems AC Gross, J Poor, Z Sipos, E Solymossy Place branding and public diplomacy 5, 276-289, 2009 | 22 | 2009 |
The global market for agricultural machinery and equipment. A Mehta, AC Gross Business Economics 42 (4), 66-74, 2007 | 22 | 2007 |
Management consultancy in an Eastern European context J Poor, A Gross KJK Kerszöv, Budapest, 2003 | 20 | 2003 |
Taking the engineering path to business leadership and entrepreneurial success in Canada and USA E Solymossy, A Gross International Entrepreneurship and Management Journal 11, 393-408, 2015 | 19 | 2015 |
The industrial buying process in capitalist and socialist countries P Banting, J Beracs, A Gross Industrial Marketing Management 20 (2), 105-113, 1991 | 19 | 1991 |