| Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies JL Hsu, HP Nien Journal of Consumer Behaviour: An International Research Review 7 (6), 436-447, 2008 | 171 | 2008 |
| Consumers’ willingness to pay for non-pirated software JL Hsu, CW Shiue Journal of Business Ethics 81, 715-732, 2008 | 115 | 2008 |
| Purchase of clothing and its linkage to family communication and lifestyles among young adults J Lu Hsu, KM Chang Journal of fashion marketing and management: An international journal 12 (2 …, 2008 | 80 | 2008 |
| Packed coffee drink consumption and product attribute preferences of young adults in Taiwan JL Hsu, WC Hung Food Quality and Preference 16 (4), 361-367, 2005 | 55 | 2005 |
| Social concerns and willingness to support charities JL Hsu, GY Liang, CP Tien Social Behavior and Personality: an international journal 33 (2), 189-200, 2005 | 53 | 2005 |
| Consumption and attribute perception of fluid milk in Taiwan J Lu Hsu, YT Lin Nutrition & Food Science 36 (3), 177-182, 2006 | 37 | 2006 |
| Market segmentation of fresh meat shoppers in Taiwan JL Hsu, WH Chang The International Review of Retail, Distribution and Consumer Research 12 (4 …, 2002 | 35 | 2002 |
| Carbon reduction knowledge and environmental consciousness in Taiwan JL Hsu, TY Lin Management of Environmental Quality: An International Journal 26 (1), 37-52, 2015 | 32 | 2015 |
| Motivations for first-time and repeat backpackers in Shanghai JL Hsu, TCT Wang, PYH Huang Tourism Management Perspectives 12, 57-61, 2014 | 32 | 2014 |
| Consumer responses to incomplete information in print apparel advertising J Lu Hsu, R Hsien‐Chen Mo Journal of Fashion Marketing and Management: An International Journal 13 (1 …, 2009 | 28 | 2009 |
| Consumer knowledge and risk perceptions of avian influenza JL Hsu, KE Liu, MH Huang, HJ Lee Poultry science 87 (8), 1526-1534, 2008 | 28 | 2008 |
| The role of advertising played in brand switching JL Hsu, WH Chang Journal of American Academy of Business 2 (2), 322-328, 2003 | 27 | 2003 |
| Integration of sustainability awareness in entrepreneurship education JL Hsu, M Pivec Sustainability 13 (9), 4934, 2021 | 26 | 2021 |
| Consumer perceptions of fluid milk advertising in Taiwan JL Hsu, GSM Liu International Journal of Advertising 19 (4), 471-486, 2000 | 22 | 2000 |
| Dynamic relationships in the market for ocean grain freighting services JL Hsu, BK Goodwin Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie …, 1995 | 22 | 1995 |
| Evaluating environmental behaviour of the general public in Taiwan: Implications for environmental education JL Hsu, CH Feng International Journal of Comparative Education and Development 21 (3), 179-189, 2019 | 20 | 2019 |
| Who is watching TV? Who is listening to radio? Consumer perceptions of TV and radio advertising information JL Hsu, SA Yang, LC Su Social Behavior and Personality: an international journal 35 (2), 157-168, 2007 | 18 | 2007 |
| Disaster and risk management in outdoor recreation and tourism in the context of climate change JL Hsu, P Sharma International Journal of Climate Change Strategies and Management 15 (5 …, 2023 | 16 | 2023 |
| Perceived differences in teaching performance from viewpoints of lecturers and students J Lu Hsu, HY Chiu International Journal of Educational Management 23 (7), 564-573, 2009 | 16 | 2009 |
| Competitiveness and consumer preferences of US fruits in Taiwan JL Hsu, JJW Wann Agribusiness: An International Journal 20 (4), 433-448, 2004 | 16 | 2004 |
