| Organizing for radical product innovation: The overlooked role of willingness to cannibalize RK Chandy, GJ Tellis Journal of marketing research 35 (4), 474-487, 1998 | 2292 | 1998 |
| Consumer cocreation in new product development WD Hoyer, R Chandy, M Dorotic, M Krafft, SS Singh Journal of service research 13 (3), 283-296, 2010 | 2278 | 2010 |
| The incumbent's curse? Incumbency, size, and radical product innovation RK Chandy, GJ Tellis Journal of marketing 64 (3), 1-17, 2000 | 2073 | 2000 |
| Radical innovation across nations: The preeminence of corporate culture GJ Tellis, JC Prabhu, RK Chandy Journal of marketing 73 (1), 3-23, 2009 | 1383 | 2009 |
| Sources and financial consequences of radical innovation: Insights from pharmaceuticals AB Sorescu, RK Chandy, JC Prabhu Journal of marketing 67 (4), 82-102, 2003 | 868 | 2003 |
| Managing the future: CEO attention and innovation outcomes MS Yadav, JC Prabhu, RK Chandy Journal of marketing 71 (4), 84-101, 2007 | 645 | 2007 |
| The impact of acquisitions on innovation: poison pill, placebo, or tonic? JC Prabhu, RK Chandy, ME Ellis Journal of Marketing 69 (1), 114-130, 2005 | 587 | 2005 |
| What to say when: Advertising appeals in evolving markets RK Chandy, GJ Tellis, DJ MacInnis, P Thaivanich Journal of marketing Research 38 (4), 399-414, 2001 | 457 | 2001 |
| The fruits of legitimacy: Why some new ventures gain more from innovation than others RS Rao, RK Chandy, JC Prabhu Journal of Marketing 72 (4), 58-75, 2008 | 439 | 2008 |
| From invention to innovation: Conversion ability in product development R Chandy, B Hopstaken, O Narasimhan, J Prabhu Journal of Marketing Research 43 (3), 494-508, 2006 | 256 | 2006 |
| When do chief marketing officers affect firm value? A customer power explanation DE Boyd, RK Chandy, M Cunha Jr Journal of Marketing Research 47 (6), 1162-1176, 2010 | 253 | 2010 |
| In search of diversity: The record of major marketing journals GJ Tellis, RK Chandy, DS Ackerman Journal of Marketing Research 36 (1), 120-131, 1999 | 205 | 1999 |
| Better marketing for a better world RK Chandy, GV Johar, C Moorman, JH Roberts Journal of Marketing 85 (3), 1-9, 2021 | 189 | 2021 |
| Employee-based brand equity: Why firms with strong brands pay their executives less NT Tavassoli, A Sorescu, R Chandy Journal of Marketing Research 51 (6), 676-690, 2014 | 184 | 2014 |
| Competitive response to radical product innovations K Aboulnasr, O Narasimhan, E Blair, R Chandy Journal of marketing 72 (3), 94-110, 2008 | 181 | 2008 |
| What will the future bring? Dominance, technology expectations, and radical innovation RK Chandy, JC Prabhu, KD Antia Journal of Marketing 67 (3), 1-18, 2003 | 181 | 2003 |
| Which ad works, when, where, and how often? Modeling the effects of direct television advertising GJ Tellis, RK Chandy, P Thaivanich Journal of marketing research 37 (1), 32-46, 2000 | 156 | 2000 |
| Why some acquisitions do better than others: product capital as a driver of long-term stock returns AB Sorescu, RK Chandy, JC Prabhu Journal of Marketing Research 44 (1), 57-72, 2007 | 155 | 2007 |
| Pathways to profits: The impact of marketing vs. finance skills on business performance SJ Anderson, R Chandy, B Zia Management Science 64 (12), 5559-5583, 2018 | 147 | 2018 |
| Indirect learning: how emerging-market firms grow in developed markets S Banerjee, JC Prabhu, RK Chandy Journal of Marketing 79 (1), 10-28, 2015 | 116 | 2015 |
