| Customer relationship management and service quality: Influences in higher education AF Wali, LT Wright Journal of Customer Behaviour 15 (1), 67-79, 2016 | 60 | 2016 |
| Customer relationship management for brand commitment and brand loyalty AF Wali, LT Wright, IA Uduma British Journal of Marketing Studies 3 (4), 45-58, 2015 | 56 | 2015 |
| Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study AF Wali, IA Uduma, LT Wright Cogent Business & Management 3 (1), 1183555, 2016 | 36 | 2016 |
| E-SERVI CE QUALI TY EXPERI ENCE AND CUSTOMER LOYALTY: AN EMPHASIS OF THE NIGERIA AIRLINE OPERATORS AF WALI European Journal of Business and Social Sciences 1 (9), 118-125, 2012 | 34 | 2012 |
| Students as Valuable Customers: Integrating a Social Media Marketing Platform into Customer Relationship Management Capabilities for Marketing Higher Education Services AFWHA Andy-Wali Paradigm 22 (1), 1-16, 2018 | 26 | 2018 |
| Market orientation, service quality perception, and customer satisfaction: The role of market-sensing capabilities EA Amangala, AF Wali Business Perspectives and Research 8 (2), 216-231, 2020 | 23 | 2020 |
| Internal marketing strategy and employee performance E Amangala, A Wali European Journal of Business and Management 5 (31), 1-6, 2013 | 23 | 2013 |
| A quantitative study on the influence of breadth of open innovation on SMEs product-service performance: The moderating effect of type of innovation IA Uduma, AF Wali, LT Wright Cogent Business & Management 2 (1), 1120421, 2015 | 19 | 2015 |
| Lecturers’ Leadership Practices and Their Impact On Students’ Experiences of Participation with Implications for Marketing Higher Education Services AFW Hope Adanne Andy-Wali Higher Education for the Future 5 (1), 40-60, 2018 | 17 | 2018 |
| Understanding customers’ expectations for delivering satisfactory and competitive services experience GNN Andy Fred Wali Int. J. Electronic Marketing and Retailing 9 (3), 254-268, 2018 | 17 | 2018 |
| Aviation customers’ journey, who cares? Managing customer experiences with customer relationship management strategy: Insight into Nigerian customers’ perspectives AF Wali, NG Nwokah Journal of Global Scholars of Marketing Science 27 (2), 123-135, 2017 | 17 | 2017 |
| Internal marketing orientation, employee motivation and bank performance EA Amangala, AF Wali International Journal of Management Sciences 1 (2), 51-57, 2013 | 16 | 2013 |
| Information technology infrastructure and customer service delivery AF Wali British Journal of Marketing Studies 1 (2), 17-32, 2013 | 14 | 2013 |
| Premium customers’ perception of firms’ customer relationship management segmentation, identity strategies and their satisfaction AF Wali, NG Nwokah Int. J. Markets and Business Systems 2 (4), 291-308, 2017 | 12 | 2017 |
| Customer relationship management and service quality: A qualitative study AF Wali, LT Wright, NG Nwokah, PL Reynolds | 12 | 2015 |
| Customer appreciation strategy: conceptualizing the model for measurement AF Wali, BC Opara Information and knowledge management 3 (12), 1-6, 2013 | 11 | 2013 |
| Corporate social responsibility practices and marketing performance: a comparative study AF Wali, C Amadi, HA Andy-Wali IOSR Journal of Business and Management 17 (1), 85-93, 2015 | 10 | 2015 |
| The impact of customer appreciation service on customer loyalty patronage: evidence from Nigeria financial sector AF Wali, BC Opara European Journal of Business and Management 5 (1), 163-169, 2013 | 10 | 2013 |
| Mobile marketing strategies and customer patronage of mobile telecommunication services OI Nkpurukwe, EA Amangala, AF Wali International Journal of Marketing Research Innovation 4 (2), 1-8, 2020 | 9 | 2020 |
| Customer relationship management and marketing effectiveness: A comparative consumer study AF Wali Paradigm 22 (2), 101-124, 2018 | 9 | 2018 |
Len Tiu WrightEmeritus Prof, DMU; Formerly Marketing Professor, Huddersfield University and De Montfort University在 bham.ac.uk 的电子邮件经过验证
