| The role of social targeting, customer segmentation, and physical activity positioning for the development of sports among the Iranian elderly Z Mohammadi, S Keshkar, J Shahlaee Bagheri Social Welfare Quarterly 20 (77), 329-355, 2020 | 4 | 2020 |
| A Comparative Study for Promotion of Physical Activity in Older Adults in Selected Countries and Providing Action Plans for Iran Z Mohammadi, S Keshkar Applied Research in Sport Management 12 (2), 79-92, 2023 | 1 | 2023 |
| Challenges and Strategies for Promoting Elderly Sports Based on Target-Based Strategic Marketing Model Z Mohammadi, S Keshkar, J Shahlaee Bagheri Sport Management Studies 14 (74), 73-102, 2022 | 1 | 2022 |
| Marketing strategies for reaching Iranian older adults: A social network based on physical activity promotion S Keshkar, Z Mohammadi Sport Marketing in a Global Environment, 14-33, 2022 | | 2022 |
| نقش هدفگذاری اجتماعی، بخشبندی مشتریان و موقعیتیابی فعالیت بدنی در ترویج ورزش سالمندان ایران محمدی, کشکر, شهلائی باقری فصلنامه رفاه اجتماعی 20 (77), 329-355, 2020 | | 2020 |
| Comparing Social Capital and Subjective Well-Being between Active and Non-active Elderly People (With an Emphasis on Network-Based Physical Activity) F Ghafouri, Z Mohammadi Social Development & Welfare Planning 10 (39), 1-28, 2019 | | 2019 |
