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Gary Gregory, Associate Professor
Gary Gregory, Associate Professor
在 unsw.edu.au 的电子邮件经过验证
标题
引用次数
引用次数
年份
Repeated behavior and environmental psychology: the role of personal involvement and habit formation in explaining water consumption
GD Gregory, MD Leo
Journal of Applied Social Psychology 33 (6), 1261-1296, 2003
4872003
Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
GD Gregory, LV Ngo, M Karavdic
Industrial Marketing Management 78, 146-157, 2019
3402019
Global vs local brands: how home country bias and price differences impact brand evaluations
W Winit, G Gregory, M Cleveland, P Verlegh
International Marketing Review 31 (2), 102-128, 2014
2762014
Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes
E Briggs, M Peterson, G Gregory
Journal of Macromarketing 30 (1), 61-76, 2010
2362010
Cultural values in international advertising: An examination of familial norms and roles in Mexico
GD Gregory, JM Munch
Psychology & Marketing 14 (2), 99-119, 1997
2191997
The effects of e-commerce drivers on export marketing strategy
G Gregory, M Karavdic, S Zou
Journal of International Marketing 15 (2), 30-57, 2007
1662007
Attitude functions in consumer research: Comparing value–attitude relations in individualist and collectivist cultures
GD Gregory, JM Munch, M Peterson
Journal of Business Research 55 (11), 933-942, 2002
1622002
The role of SMEs in national economies in East Asia
C Harvie, BC Lee
Edward Elgar Publishing, 2002
1462002
Integrating e-commerce into existing export marketing theories: A contingency model
M Karavdic, G Gregory
Marketing Theory 5 (1), 75-104, 2005
1122005
Humorous advertising that travels: A review and call for research
HJ Crawford, GD Gregory
Journal of Business Research 68 (3), 569-577, 2015
802015
Converting internal brand knowledge into employee performance
LV Ngo, NP Nguyen, KT Huynh, G Gregory, PH Cuong
Journal of Product & brand management 29 (3), 273-287, 2020
612020
Globalisation and SMEs in east Asia
C Harvie, BC Lee
Edward Elgar Publishing, 2002
562002
Korean SMEs in the wake of the financial crisis: strategies, constraints, and performance in a global economy
G Gregory, C Harvie, HH Lee
562002
Reconceptualizing individualism-collectivism in consumer behavior
GD Gregory, JM Munch
Advances in Consumer Research 23, 104-110, 1996
491996
Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective
W Paramita, HBC Nhu, LV Ngo, QHM Tran, G Gregory
Journal of Retailing and Consumer Services 62, 2021
402021
Branding for non-profits: explaining new donor decision-making in the charity sector
G Gregory, L Ngo, R Miller
Journal of Product & Brand Management 29 (5), 583-600, 2020
282020
Culture, motivation, and vocational decision-making of Australian senior high school students in private schools
JY Jung, J McCormick, G Gregory, K Barnett
Australian Journal of Guidance and Counselling 21 (1), 85-106, 2011
272011
Korean SMEs IN THE 21 st CENTURY: STRATEGIES, CONSTRAINTS, AND PERFORMANCE IN A GLOBAL ECONOMY
G Gregory, C Harvie, HH Lee
SMEs, 2002
272002
Creating Diderot unities–quest for possible selves?
T Davis, G Gregory
Journal of Consumer Marketing 20 (1), 44-54, 2003
252003
Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China
GD Gregory, HJ Crawford, L Lu, L Ngo
Humor in Advertising, 49-70, 2021
222021
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