Repeated behavior and environmental psychology: the role of personal involvement and habit formation in explaining water consumption GD Gregory, MD Leo Journal of Applied Social Psychology 33 (6), 1261-1296, 2003 | 487 | 2003 |
Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures GD Gregory, LV Ngo, M Karavdic Industrial Marketing Management 78, 146-157, 2019 | 340 | 2019 |
Global vs local brands: how home country bias and price differences impact brand evaluations W Winit, G Gregory, M Cleveland, P Verlegh International Marketing Review 31 (2), 102-128, 2014 | 276 | 2014 |
Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes E Briggs, M Peterson, G Gregory Journal of Macromarketing 30 (1), 61-76, 2010 | 236 | 2010 |
Cultural values in international advertising: An examination of familial norms and roles in Mexico GD Gregory, JM Munch Psychology & Marketing 14 (2), 99-119, 1997 | 219 | 1997 |
The effects of e-commerce drivers on export marketing strategy G Gregory, M Karavdic, S Zou Journal of International Marketing 15 (2), 30-57, 2007 | 166 | 2007 |
Attitude functions in consumer research: Comparing value–attitude relations in individualist and collectivist cultures GD Gregory, JM Munch, M Peterson Journal of Business Research 55 (11), 933-942, 2002 | 162 | 2002 |
The role of SMEs in national economies in East Asia C Harvie, BC Lee Edward Elgar Publishing, 2002 | 146 | 2002 |
Integrating e-commerce into existing export marketing theories: A contingency model M Karavdic, G Gregory Marketing Theory 5 (1), 75-104, 2005 | 112 | 2005 |
Humorous advertising that travels: A review and call for research HJ Crawford, GD Gregory Journal of Business Research 68 (3), 569-577, 2015 | 80 | 2015 |
Converting internal brand knowledge into employee performance LV Ngo, NP Nguyen, KT Huynh, G Gregory, PH Cuong Journal of Product & brand management 29 (3), 273-287, 2020 | 61 | 2020 |
Globalisation and SMEs in east Asia C Harvie, BC Lee Edward Elgar Publishing, 2002 | 56 | 2002 |
Korean SMEs in the wake of the financial crisis: strategies, constraints, and performance in a global economy G Gregory, C Harvie, HH Lee | 56 | 2002 |
Reconceptualizing individualism-collectivism in consumer behavior GD Gregory, JM Munch Advances in Consumer Research 23, 104-110, 1996 | 49 | 1996 |
Brand experience and consumers’ social interactive engagement with brand page: An integrated-marketing perspective W Paramita, HBC Nhu, LV Ngo, QHM Tran, G Gregory Journal of Retailing and Consumer Services 62, 2021 | 40 | 2021 |
Branding for non-profits: explaining new donor decision-making in the charity sector G Gregory, L Ngo, R Miller Journal of Product & Brand Management 29 (5), 583-600, 2020 | 28 | 2020 |
Culture, motivation, and vocational decision-making of Australian senior high school students in private schools JY Jung, J McCormick, G Gregory, K Barnett Australian Journal of Guidance and Counselling 21 (1), 85-106, 2011 | 27 | 2011 |
Korean SMEs IN THE 21 st CENTURY: STRATEGIES, CONSTRAINTS, AND PERFORMANCE IN A GLOBAL ECONOMY G Gregory, C Harvie, HH Lee SMEs, 2002 | 27 | 2002 |
Creating Diderot unities–quest for possible selves? T Davis, G Gregory Journal of Consumer Marketing 20 (1), 44-54, 2003 | 25 | 2003 |
Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China GD Gregory, HJ Crawford, L Lu, L Ngo Humor in Advertising, 49-70, 2021 | 22 | 2021 |