| Impact of brand equity on purchase intention of smart phones DK Gautam, SK Shrestha 아태비즈니스연구 9 (1), 1-18, 2018 | 31 | 2018 |
| Celebrity endorsement and purchase intention: A structural equation modeling approach SK Shrestha Management Dynamics 22 (1), 35-46, 2019 | 16 | 2019 |
| Consumer purchase intention towards organic foods SK Shrestha Management Dynamics 23 (1), 37-54, 2020 | 13 | 2020 |
| Measuring service quality and customer satisfaction: Empirical evidence from Nepalese commercial banking sector undertakings S Shrestha, KD Koirala Management Dynamics 16 (1), 10-20, 2012 | 12 | 2012 |
| Customer impulse buying behavior in Kathmandu SK Shrestha Journal of Nepalese Business Studies 11 (1), 70-75, 2018 | 7 | 2018 |
| Brand Loyalty of baby diaper products SK Shrestha Management Dynamics 21 (1), 79-88, 2018 | 7 | 2018 |
| Interrelationship between brand equity dimensions: a SEM approach to leather shoes brand KD Koirala, SK Shrestha The international journal of Nepalese academy of management 3 (1), 16-30, 2015 | 7 | 2015 |
| Organizational cynicism SK Shrestha, M Phil, SD Campus Peace and Development Research Journal 3 (3), 23-28, 2012 | 6 | 2012 |
| Impact of relationship marketing on customer retention in higher education SK Shrestha Management Dynamics 23 (2), 33-44, 2020 | 5 | 2020 |
| Impact of social media promotion on customer purchase intention of commercial banks services SK Shrestha The Batuk 6 (1), 42-52, 2020 | 5 | 2020 |
| Measuring Consumer-Based Brand Equity: A Case Study of Dairy Milk Brands in Nepal SK Shrestha An Unpublished MPhil Dissertation, Faculty of Management, Tribhuvan University, 2011 | 5 | 2011 |
| Mobile Banking and Customer Satisfaction SK Shrestha DAV Research Journal 2 (1), 75-80, 2017 | 4* | 2017 |
| The Nexus of Training, Employee Commitment and Employee Performance in Nepalese Commercial Banking Sector SK Shrestha The Batuk 6 (2), 73-86, 2020 | 3 | 2020 |
| Entrepreneurial Success: An Overview SK Shrestha Management Scholars 1 (1), 9-10, 2012 | 3* | 2012 |
| Measuring brand equity and marketing mix of noodles markets in Nepal SK Shrestha The Nepalese Management Review 15 (1), 82-94, 2012 | 3 | 2012 |
| Perspective on brand equity and its dimensions SK Shrestha, SD Campus Ganeshman Darpan 3 (3), 52-60, 2010 | 3 | 2010 |
| Impact of Financial Literacy on Personal Investment Decisions in Kathmandu Valley SK Shrestha, B Manandhar, P Bhattarai, N Shrestha INTELLIGENCE Journal of Multidisciplinary Research 2 (1), 25-34, 2023 | 2 | 2023 |
| Factors Affecting Vehicle Purchase in Major Cities SK Shrestha The EFFORTS, Journal of Education and Research 4 (1), 112-121, 2022 | 2 | 2022 |
| Factors affecting pouch milk purchase in Kathmandu SK Shrestha Tribhuvan University Journal 33 (2), 2019 | 2 | 2019 |
| Determinants of brand equity in digital satellite television services: evidence from Dish Home of Nepal DK Gautam, SK Shrestha International Journal of Entrepreneurship and Innovation Management 20 (5-6 …, 2016 | 2 | 2016 |
Dhruba Kumar GautamProfessor, Tribhuvan University (Vice-Chancellor, Mid-West University), Surkhet, Nepal在 mu.edu.np 的电子邮件经过验证
