| Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business M Farshid, J Paschen, T Eriksson, J Kietzmann Business horizons 61 (5), 657-663, 2018 | 418 | 2018 |
| How sociable? An exploratory study of university brand visibility in social media E Botha, M Farshid, L Pitt South African Journal of Business Management 42 (2), 15-23, 2011 | 87 | 2011 |
| Making sense of online consumer reviews: A methodology K Robson, M Farshid, J Bredican, S Humphrey International Journal of Market Research 55 (4), 521-537, 2013 | 76 | 2013 |
| Employer branding: Attracting and retaining talent in financial services A Näppä, M Farshid, T Foster Journal of Financial Services Marketing 19, 132-145, 2014 | 49 | 2014 |
| The social media faces of major global financial service brands M Farshid, K Plangger, D Nel Journal of Financial Services Marketing 16, 220-229, 2011 | 39 | 2011 |
| The brand personalities of brand communities: An analysis of online communication J Paschen, L Pitt, J Kietzmann, A Dabirian, M Farshid Online Information Review 41 (7), 1064-1075, 2017 | 31 | 2017 |
| App service: How do consumers perceive the quality of financial service apps on smart devices? E Treen, L Pitt, J Bredican, M Farshid Journal of Financial Services Marketing 22, 119-125, 2017 | 14 | 2017 |
| A sweet face man: using Chernoff faces to portray social media wine brand images M Farshid, A Chan, D Nel International Journal of Wine Business Research 24 (3), 183-195, 2012 | 10 | 2012 |
| Customer relationship management activities in e-banking: the case of Iranian banks A Keramati, M Farshid, E Salehi-Sangari, J Toufighi Zavareh International Journal of Electronic Customer Relationship Management 3 (3 …, 2009 | 10 | 2009 |
| Role of anti-brand websites on brand image M Farshid, L Ashrafi, Å Wallström, A Engström Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 8 | 2015 |
| The use of social media in higher education T Foster, M Farshid, S Juena, Å Wallström Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 5 | 2016 |
| People as products: Exploring replication and corroboration in the dimensions of theory, method and context M Farshid, SL Ferguson, L Pitt, K Plangger Journal of Business Research 126, 533-541, 2021 | 4 | 2021 |
| To grow or not to grow, that is the question TE Brown, M Farshid Entreprendre & innover, 29-37, 2017 | 4 | 2017 |
| Financial services apps: what makes the difference between a great and a ghastly review? J Vella, Å Wallström, M Farshid Journal of Financial Services Marketing 22, 132-138, 2017 | 2 | 2017 |
| Investigating CRM activities in e-banking of Iranian banks M Farshid | 2 | 2008 |
| Electronic consumer communication, word of mouth and brand image: Insights from computer-aided content analysis M Farshid Luleå tekniska universitet, 2012 | 1 | 2012 |
| Lemon-aid: brand as a signal for quality-a classroom game HY Tsao, C Campbell, M Farshid, R Chakrabarti Australian and New Zealand Marketing Academy Conference: 30/11/2009-02/12/2009, 2009 | 1 | 2009 |
| Qualitative market research in Mena countries J Robson, JD Farquhar, M Farshid Qualitative Market Research 24 (4), 2021 | | 2021 |
| Leveraging User-Generated Content for Demand-Side Strategy: An Abstract TE Brown, M Farshid Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Digital Advocacy Among Industrial Employees: An Abstract M Farshid, A Caruana, E Salehi-Sangari Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
Leyland PittSimon Fraser University在 sfu.ca 的电子邮件经过验证
Leyland PittSimon Fraser University在 sfu.ca 的电子邮件经过验证
Kirk PlanggerKing's Business School, King's College London在 kcl.ac.uk 的电子邮件经过验证
Abbas KeramatiState University of New York, University at Buffalo在 buffalo.edu 的电子邮件经过验证