| Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX] R Eppmann, M Bekk, K Klein Journal of Interactive Marketing 43, 98-115, 2018 | 325 | 2018 |
| Greening the competitive advantage: antecedents and consequences of green brand equity M Bekk, M Spörrle, R Hedjasie, R Kerschreiter Quality & Quantity 50 (4), 1727-1746, 2016 | 139 | 2016 |
| The benefits of similarity between tourist and destination personality M Bekk, M Spörrle, J Kruse Journal of Travel Research 55 (8), 1008-1021, 2016 | 112 | 2016 |
| Support for quotas for women in leadership: The influence of gender stereotypes S Mölders, P Brosi, M Bekk, M Spörrle, IM Welpe Human Resource Management 57 (4), 869-882, 2018 | 62 | 2018 |
| Meta-analytic guidelines for evaluating single-item reliabilities of personality instruments M Spörrle, M Bekk Assessment 21 (3), 272-285, 2014 | 61 | 2014 |
| The influence of perceived personality characteristics on positive attitude towards and suitability of a celebrity as a marketing campaign endorser M Bekk, M Spörrle Open Psychology Journal 3, 54-66, 2010 | 39 | 2010 |
| Acculturation of Erasmus students: Using the multidimensional individual difference acculturation model framework R Berger, S Safdar, E Spieß, M Bekk, A Font International Journal of Psychology 54 (6), 739-749, 2019 | 33 | 2019 |
| Traits grow important with increasing age: customer age, brand personality and loyalty M Bekk, M Spörrle, M Landes, K Moser Journal of Business Economics 87 (4), 511-531, 2017 | 23 | 2017 |
| All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design M Bekk, R Eppmann, K Klein, F Völckner International Journal of Research in Marketing, 2022 | 20 | 2022 |
| What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising M Bekk, M Spörrle, F Völckner, E Spieß, R Woschée Marketing Letters 28 (4), 509-522, 2017 | 20 | 2017 |
| Nachhaltiges Konsumentenverhalten M Spörrle, M Bekk Wirtschaftspsychologie, 285-302, 2015 | 17 | 2015 |
| WTG (Way to go)! How to take gamification research in marketing to the next level R Eppmann, K Klein, M Bekk Marketing: ZFP–Journal of Research and Management 40 (4), 44-52, 2018 | 12 | 2018 |
| Auch in Zukunft nicht nur eine Frage der Person: Persönlichkeitskonzepte im organisationalen Führungskontext M Bekk, M Spörrle Die Zukunft der Führung, 453-472, 2012 | 8 | 2012 |
| Auch in Zukunft nicht nur eine Frage der Person: Persönlichkeitskonzepte im organisationalen Führungskontext M Bekk, M Spörrle Die Zukunft der Führung, 453-472, 2012 | 8 | 2012 |
| Facetten der Kongruenz: Persönlichkeitsbasierte Ähnlichkeit von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit M Spörrle, M Bekk, G Felser Marketing: Zeitschrift für Forschung und Praxis, 180-194, 2010 | 7 | 2010 |
| Criterion validity of the Multidimensional Scale of Irrational Beliefs (MSIB) with respect to anxiety, depression, and life satisfaction M Strobel, M Bekk, M Spörrle International Journal of Psychology, 336, 2008 | 5 | 2008 |
| Match me, if you can–Zum Einfluss von persönlichkeitsbasierter Ähnlichkeit zwischen Marke und Testimonial auf die wahrgenommene Passung und die Kaufwahrscheinlichkeit M Bekk, M Spörrle, G Felser Pabst Science Publishers, 2009 | 4 | 2009 |
| Do You Like Being Labeled a 60-Plus? How Retirees Develop Group Identification and Evaluate Age-Related Labels F Wolf, M Bekk, P Sandner, IM Welpe Marketing: ZFP–Journal of Research and Management 37 (2), 79-89, 2015 | 2 | 2015 |
| Mother earth is calling! Gender dimensions of brand personality as incrementally predictive indicators of green brand image and the moderating influence of green value orientation C Hohenberger, M Bekk, M Spörrle NeuroPsychoEconomics Conference Proceedings, 2011 | 1 | 2011 |
| Gutes Image, hohe Loyalität? Zum Einfluss der Markenpersönlichkeit auf Markenloyalität V Skatulla, M Bekk, M Spörrle Pabst Science Publishers, 2009 | 1 | 2009 |
