| Children in family purchase decision making in India and the West: A review P Kaur, R Singh Academy of marketing science review 2006, 1, 2006 | 324 | 2006 |
| Uncovering retail shopping motives of Indian youth P Kaur, R Singh Young consumers 8 (2), 128-138, 2007 | 220 | 2007 |
| Mediation of TV advertising to children: An empirical study of Indian mothers P Soni, R Singh Society and Business Review 7 (3), 244-259, 2012 | 30 | 2012 |
| Revisiting the role of relationship benefits in online retail P Soni Marketing Intelligence & Planning, 2020 | 29 | 2020 |
| Dynamics of purchase decision-making in families P Kaur, R Singh South Asian Journal of Management 11 (4), 26, 2004 | 25 | 2004 |
| Logit modelling of food shopping behaviour of children in retail stores J Vohra, P Soni Management Research Review 38 (8), 840-854, 2015 | 20 | 2015 |
| Dimensions in family decision making revisited P Soni, R Singh IIMB Management Review 15 (3), 59-68, 2003 | 19 | 2003 |
| Web-store image dimensions and online retail customer loyalty: investigating mediators and moderators P Soni American Journal of Business 36 (1), 20-34, 2021 | 18 | 2021 |
| Media use and materialism: A comparative study of impact of television exposure and internet indulgence on young adults M Behal, P Soni Management and Labour Studies 43 (4), 247-262, 2018 | 18 | 2018 |
| Role-Structures in the Buying Decision Process for Durables”, P Kaur, R SIngh Paradigm 8 (1), 63-80, 2004 | 17 | 2004 |
| Targeting the young food consumer P Soni, J Vohra Marketing Intelligence & Planning 32 (5), 630-645, 2014 | 16 | 2014 |
| Advertising foods to Indian children: what is the appeal? P Soni, J Vohra Young Consumers 15 (2), 178-192, 2014 | 14 | 2014 |
| Maternal attitude towards TV advertising in India R Singh, P Kaur Management and Labour Studies 39 (2), 160-173, 2014 | 14 | 2014 |
| Ethics in food advertising to children in India—a parental perspective R Singh, P Soni Journal of Food Products Marketing 21 (2), 141-159, 2015 | 13 | 2015 |
| Promoting foods to Indian children through product packaging P Soni Journal of Competitiveness 5 (4), 2013 | 13 | 2013 |
| Conflict resolution in urban and rural families: a factor analytical approach P Kaur, R Singh Vision 9 (1), 59-67, 2005 | 13 | 2005 |
| Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption P Kautish, P Thaichon, P Soni Journal of Consumer Behaviour 23 (3), 1130-1145, 2024 | 12 | 2024 |
| Comparing online retail loyalty segments of Indian Gen Z buyers P Soni, J Vohra International Journal of Productivity and Performance Management 72 (9 …, 2023 | 12 | 2023 |
| Do Rural and Urban Families Decide ‘Differently’ to Buy R Singh, P Kaur IUP Journal of Marketing Management, 17-28, 2004 | 12 | 2004 |
| Understanding dimensionality of children’s food shopping behaviour in retail stores J Vohra, P Soni British Food Journal 118 (2), 450-463, 2016 | 8 | 2016 |
Dr. JYOTI VOHRAAssistant Professor, PG Department of Commerce and Business Administration, Lyallpur Khalsa College
Dr. JYOTI VOHRAAssistant Professor, PG Department of Commerce and Business Administration, Lyallpur Khalsa College