| Customer relationship management theory and research in the new millennium: Directions for future research R Debnath, B Datta, S Mukhopadhyay Journal of Relationship Marketing 15 (4), 299-325, 2016 | 82 | 2016 |
| Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy G Roy, R Debnath, PS Mitra, AK Shrivastava International Journal of System Assurance Engineering and Management 12 (5 …, 2021 | 15 | 2021 |
| Mapping Corporate Sustainability and Firm Performance Research: A Scientometric and Bibliometric Examination A Chopra, A Singh, R Debnath, MA Quttainah Journal of Risk and Financial Management 17 (7), 304, 2024 | | 2024 |
| Charting the Intersection of Corporate Sustainability and Firm Performance: A Scientometric and Bibliometric Examination A Chopra, A Singh, R Debnath, MA Quttainah Preprints, 2024 | | 2024 |
| 24 Mantra Organic: A Roadmap towards Healthy Lifestyle R Debnath Innovation for a Sustainable Future: Selected Cases 1, 7-13, 2024 | | 2024 |
| Determinants of Over-the-Counter Drugs Brand Loyalty A Pandey, R Debnath FORE International Marketing Conference (FIMC) 2023 1 (1), 2023 | | 2023 |
| Rural marketing Strategies: A Social Approach VS Chauhan, S Taneja, R Debnath FORE International Case Conference (FICC) 2023 1, 2023 | | 2023 |
| Impact of IndiGo Airline’s Services Elements on Customer Satisfaction R Debnath International Conference on Emerging Issues in Business and Technology …, 2021 | | 2021 |
| An Empirical Study of Indian Civil Aviation Industry - Focus on Customer Relationship Management R Debnath, B Datta, S Mukhopadhyay American Society of Business and Behavioral Sciences, 25th Annual Conference …, 2018 | | 2018 |
| Segmenting Indian domestic air passengers - Effect of relationship marketing strategies R Debnath, B Datta, S Mukhopadhyay 11th ISDSI International Conference, IIM Tiruchirappalli 1 (1), 11, 2017 | | 2017 |
| Analysing Customer Relationship Management Strategies in Airline Industry R Debnath, B Datta, S Mukhopadhyay 2017 IIM Indore-NASMEI Summer Marketing Conference 1 (ISBN: 978-1-78635-416 …, 2017 | | 2017 |
| Understanding semi-urban consumers in India - An empirical analysis PS Mitra, G Roy, R Debnath 2017 IIM Indore-NASMEI Summer Marketing Conference 1 (ISBN: 978-1-78635-416 …, 2017 | | 2017 |
| The Potential at the Bottom of the Pyramid - An Indian Perspective G Roy, R Debnath, PS Mitra Conference on Marketing in Emerging Economies, Indian Institute of …, 2017 | | 2017 |
| Exploring market potential of low-income consumers in India. R Debnath, PS Mitra, G Roy International Marketing Conference (MARCON), Indian Institute of Management …, 2016 | | 2016 |
Susmita MukhopadhyayVGSOM在 vgsom.iitkgp.ernet.in 的电子邮件经过验证
