| Do isolated packaging variables influence consumers' attention and preferences? J García-Madariaga, MFB López, IM Burgos, NR Virto Physiology & behavior 200, 96-103, 2019 | 116 | 2019 |
| What Can Neuromarketing Tell Us about Food Packaging? I Moya, J García-Madariaga, MF Blasco Foods 9 (12), 1856, 2020 | 53 | 2020 |
| Revealing unconscious consumer reactions to advertisements that include visual metaphors. a neurophysiological experiment J García-Madariaga, I Moya, N Recuero, MF Blasco Frontiers in Psychology 11, 760, 2020 | 38 | 2020 |
| Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce I Moya, J García-Madariaga Advances in Digital Marketing and eCommerce, 300-306, 2022 | 5 | 2022 |
| How brand familiarity influences advertising effectiveness of non-profit organizations J García-Madariaga, P Simón Sandoval, I Moya Burgos International Review on Public and Nonprofit Marketing, 1-15, 2023 | 2 | 2023 |
| El fenómeno del postureo en las redes sociales: no siempre es oro todo lo que reluce IVM Burgos, EMM Serrano Mala conducta: el lado oscuro del usuario digital, 199-216, 2023 | | 2023 |
| Ethical Concerns About Fear Appeals in Social Advertising I Moya, J García-Madariaga, MF Blasco [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021, 169-171, 2021 | | 2021 |
| Use of Guilt Appeals in NPO Campaigns and Their Ethical Considerations PS Sandoval, JG de Madariaga Miranda, I Moya, MFB López Societal Challenges in the Smart Society, 621-630, 2020 | | 2020 |
| Ethical Challenges of Online Panels Based on Passive Data Collection Technology JG de Madariaga Miranda, IVM Burgos, MFB López, PS Sandoval Paradigm Shifts in ICT Ethics: Proceedings of the ETHICOMP* 2020, 154-156, 2020 | | 2020 |
| Ethical Dilemas in Non Profit Organizations Campaigns MFB López, JG de Madariaga, IM Burgos, PS Sandoval Paradigm Shifts in ICT Ethics: Proceedings of the ETHICOMP* 2020, 157-160, 2020 | | 2020 |
| Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial JG de Madariaga Miranda, IVM Burgos, MFB López, PS Sandoval Paradigm Shifts in ICT Ethics: Proceedings of the ETHICOMP* 2020, 165-168, 2020 | | 2020 |
| Emociones y género en el proceso de toma de decisiones de compra. Estudio realizado con resonancia magnética funcional IVM Burgos Universidad Complutense de Madrid, 2015 | | 2015 |
Jesus Garcia-MadariagaProfesor Universidad Complutense de Madrid在 ucm.es 的电子邮件经过验证
Jesus Garcia-MadariagaProfesor Universidad Complutense de Madrid在 ucm.es 的电子邮件经过验证