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Ye (Nicole) Yang
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The case of wine: understanding Chinese gift-giving behavior
Y Yang, A Paladino
Marketing Letters 26, 335-361, 2015
982015
Exiting fieldwork “with grace”: reflections on the unintended consequences of participant observation and researcher-participant relationships
P Franco, Y Yang
Qualitative Market Research: An International Journal 24 (3), 358-374, 2021
192021
Church advertising and the marketization of religious hegemony
S Appau, YN Yang
Marketing Theory, 2023
32023
Coordination and compromise across competing economies of worth
Y Yang, JL Ozanne
Marketing Theory, 14705931241272856, 2024
2024
Navigating spirituality in vegan fashion consumption: Purification and transgression tolerance
M Makkar, Y Yang, R Lamarche-Beauchesne
Marketing Theory, 14705931241272873, 2024
2024
Using Cultural Repertoires during Unsettled Times
JL Ozanne, M Phipps
Journal of Consumer Research, 2024
2024
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