On m-commerce adoption and augmented reality: A study on apparel buying using m-commerce in Indian context M Manchanda, M Deb Journal of Internet Commerce 20 (1), 84-112, 2021 | 50 | 2021 |
Effects of multisensory virtual reality on virtual and physical tourism during the COVID-19 pandemic M Manchanda, M Deb Current Issues in Tourism, 1-19, 2021 | 43 | 2021 |
Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce M Manchanda, M Deb, E Lomo-David Quality Management Journal, 1-29, 2021 | 8 | 2021 |
Cause-Related Marketing and Its Impact on Buying Intention V Amawate, M Deb, M Manchanda Theoretical Economics Letters 9 (6), 2139-2151, 2019 | 7 | 2019 |
Multi-homing in B2B services: a psychological perspective M Manchanda, M Deb Journal of Business & Industrial Marketing 37 (10), 2116-2140, 2022 | 2 | 2022 |
Examining Consumer Attitude towards AI-powered M-banking Chatbots: A Study on Elderly Users in an Emerging Market M Pathria, R Saini, M Manchanda BANK PARIKRAMA, 74, 0 | | |