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Dr. Gyan Prakash
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Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation
G Prakash, P Pathak
Journal of cleaner production 141, 385-393, 2017
6612017
Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study
A Kumar, G Prakash, G Kumar
Journal of Retailing and Consumer Services 58, 102270, 2021
3102021
Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation
G Prakash, S Choudhary, A Kumar, JA Garza-Reyes, SAR Khan, ...
Journal of Retailing and Consumer Services 50, 163-169, 2019
3022019
Analysing the relationship of adaption of green culture, innovation, green performance for achieving sustainability: Mediating role of employee commitment
S Sharma, G Prakash, A Kumar, EK Mussada, J Antony, S Luthra
Journal of Cleaner Production 303, 127039, 2021
1482021
Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products
G Prakash, PK Singh, R Yadav
Food quality and preference 68, 90-97, 2018
1402018
Intentions to use social networking sites (SNS) using technology acceptance model (TAM) an empirical study
RV Dixit, G Prakash
Paradigm 22 (1), 65-79, 2018
612018
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM …
S Kumar, G Prakash, B Gupta, G Cappiello
Technological Forecasting and Social Change 187, 122199, 2023
342023
Linking brand personality to brand equity: measuring the role of consumer-brand relationship
A Ahmad, S Swain, PK Singh, R Yadav, G Prakash
Journal of Indian Business Research 13 (4), 586-602, 2021
222021
Consumer confusion and decision postponement in the online tourism domain: the moderating role of self-efficacy
A Sharma, JS Pandher, G Prakash
Journal of Hospitality and Tourism Insights 6 (2), 1092-1117, 2023
202023
Determinants of counterfeit purchase: A study on young consumers of India
G Prakash, P Pathak
NISCAIR-CSIR, India, 2017
202017
Understanding rural buying behaviour: A study with special reference to FMCG products
G Prakash, P Pathak
Indian Journal of Marketing, 2014
192014
Trust, convenience and environmental concern in consumer purchase intention for organic food
G Prakash, PK Singh, A Ahmad, G Kumar
Spanish Journal of Marketing-ESIC 27 (3), 367-388, 2023
152023
Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation
P Singh, A Ahmad, G Prakash, PKS Kushwah
Asia Pacific Journal of Marketing and Logistics 33 (8), 1798-1813, 2021
102021
Exploring the role of augmented reality in purchase intention: Through flow and immersive experience
K Pathak, G Prakash
Technological Forecasting and Social Change 196, 122833, 2023
32023
Consumer confusion and its consequences in the e-hospitality marketplace: the mediating role of negative emotions
A Sharma, J Singh, G Prakash
Journal of Service Theory and Practice 33 (4), 488-510, 2023
32023
E-tailing post demonetization: An empirical study using theory of planned behavior (TPB)
RV Dixit, G Prakash, D Verma
FROM THE EDITOR’S DESK, 2018
32018
Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products
K Pathak, G Prakash, M Jain, R Agarwal, R Attri
Business Strategy and the Environment, 2024
22024
Young consumers’ loyalty towards premium and non premium shoe brands
A Singh,PK., Ahmad, G Prakash
International Journal of Business Innovation and Research, 2020
2*2020
Does the purchase intention of green consumers align with their zero-waste buying behaviour? An empirical study on a proactive approach towards embracing waste-free consumption
G Prakash, S Sharma, A Kumar, S Luthra
Heliyon 10 (3), 2024
12024
Consumer confusion and negative eWOM in the e-hospitality marketplace: The moderated moderation model of gender and technology self-efficacy
A Sharma, JS Pandher, G Prakash
Journal of Hospitality and Tourism Insights, 2023
12023
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