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Ajay Menon
Ajay Menon
在 colostate.edu 的电子邮件经过验证
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引用次数
引用次数
年份
Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy
PR Varadarajan, A Menon
Journal of marketing 52 (3), 58-74, 1988
32601988
Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy
A Menon, A Menon
Journal of marketing 61 (1), 51-67, 1997
17921997
A model of marketing knowledge use within firms
A Menon, PR Varadarajan
Journal of marketing 56 (4), 53-71, 1992
12081992
Antecedents and consequences of marketing strategy making: a model and a test
A Menon, SG Bharadwaj, PT Adidam, SW Edison
Journal of marketing 63 (2), 18-40, 1999
12031999
Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?
S Bharadwaj, A Menon
Journal of Product Innovation Management: An International Publication of …, 2000
8082000
The quality and effectiveness of marketing strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships
A Menon, SG Bharadwaj, R Howell
Journal of the Academy of Marketing Science 24, 299-313, 1996
7541996
Product quality: Impact of interdepartmental interactions
A Menon, BJ Jaworski, AK Kohli
Journal of the Academy of Marketing Science 25, 187-200, 1997
4931997
Evolving paradigm for environmental sensitivity in marketing programs: a synthesis of theory and practice
A Menon, A Menon, J Chowdhury, J Jankovich
Journal of Marketing theory and practice 7 (2), 1-15, 1999
3011999
Understanding customer value in business-to-business relationships
A Menon, C Homburg, N Beutin
Journal of Business-to-Business marketing 12 (2), 1-38, 2005
2702005
Antecedents and outcomes of new product development speed: An interdisciplinary conceptual framework
A Menon, J Chowdhury, BA Lukas
Industrial Marketing Management 31 (4), 317-328, 2002
238*2002
Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy
SD Hunt, A Menon
Journal of Business Research 33 (2), 81-90, 1995
2341995
Relationship characteristics as moderators of the satisfaction-loyalty link: findings in a business-to-business context
C Homburg, A Giering, A Menon
Journal of Business to Business Marketing 10 (3), 35-62, 2003
2092003
Sports marketing: A new ball game with new rules
J Burnett, A Menon, DT Smart
Journal of Advertising Research 33 (5), 21-36, 1993
1831993
Determinants of customer benefits in business-to-business markets: a cross-cultural comparison
C Homburg, S Kuester, N Beutin, A Menon
Journal of International Marketing 13 (3), 1-31, 2005
1682005
Determinants of success in service industries: a PIMS‐basedempirical investigation
SG Bharadwaji, A Menon
Journal of Services Marketing 7 (4), 19-40, 1993
1521993
New product quality: intended and unintended consequences of new product development speed
BA Lukas, A Menon
Journal of Business Research 57 (11), 1258-1264, 2004
1452004
Audience involvement effects on the information processing of umbrella print advertisements
JH Leigh, A Menon
Journal of Advertising 16 (3), 3-12, 1987
1031987
Organizing for new product development speed and the implications for organizational stress
BA Lukas, A Menon, SJ Bell
Industrial Marketing Management 31 (4), 349-355, 2002
812002
Toward extending the compromise effect to complex buying contexts
R Dhar, A Menon, B Maach
Journal of Marketing Research 41 (3), 258-261, 2004
742004
The role of behavioral intentions in turnover of salespeople
JK Sager, A Menon
Journal of Business Research 29 (3), 179-188, 1994
591994
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