| The innovator's dilemma: when new technologies cause great firms to fail CM Christensen Harvard Business Review Press, 2015 | 28923 | 2015 |
| Innovators S Thomke, E Von Hippel Harvard business review 80 (4), 74-81, 2002 | 2170 | 2002 |
| Creating breakthroughs at 3M E Von Hippel, S Thomke, M Sonnack Harvard business review 77, 47-57, 1999 | 1143 | 1999 |
| Experimentation Matters: Unlocking the Potential of New Technologies for Innovation S Thomke Harvard Business School Press, 2003 | 1140 | 2003 |
| The effect of “front‐loading” problem‐solving on product development performance S Thomke, T Fujimoto Journal of Product Innovation Management: An International Publication of …, 2000 | 841 | 2000 |
| Managing experimentation in the design of new products SH Thomke Management science 44 (6), 743-762, 1998 | 772 | 1998 |
| Enlightened experimentation. The new imperative for innovation. S Thomke Harvard business review 79 (2), 66-75, 2001 | 517 | 2001 |
| Agile product development: Managing development flexibility in uncertain environments S Thomke, D Reinertsen California management review 41 (1), 8-30, 1998 | 505 | 1998 |
| The role of flexibility in the development of new products: An empirical study SH Thomke Research policy 26 (1), 105-119, 1997 | 348 | 1997 |
| Modes of experimentation: an innovation process—and competitive—variable S Thomke, E Von Hippel, R Franke Research Policy 27 (3), 315-332, 1998 | 347 | 1998 |
| The mixed effects of inconsistency on experimentation in organizations F Lee, AC Edmondson, S Thomke, M Worline Organization Science 15 (3), 310-326, 2004 | 331 | 2004 |
| Parallel and sequential testing of design alternatives CH Loch, C Terwiesch, S Thomke Management Science 47 (5), 663-678, 2001 | 318 | 2001 |
| R&D comes to services S Thomke Harvard Business Review 81 (4), 70-79, 2003 | 317 | 2003 |
| Asset accumulation, interdependence and technological change: evidence from pharmaceutical drug discovery S Thomke, W Kuemmerle Strategic Management Journal 23 (7), 619-635, 2002 | 283 | 2002 |
| Simulation, learning and R&D performance: Evidence from automotive development SH Thomke Research Policy 27 (1), 55-74, 1998 | 233 | 1998 |
| The surprising power of online experiments R Kohavi, S Thomke Harvard business review 95 (5), 74-82, 2017 | 228 | 2017 |
| Sequential testing in product development S Thomke, DE Bell Management Science 47 (2), 308-323, 2001 | 216 | 2001 |
| Experimentation works: The surprising power of business experiments SH Thomke Harvard Business Press, 2020 | 167 | 2020 |
| Capturing the real value of innovation tools SH Thomke MIT Sloan Management Review 47 (2), 24, 2006 | 143 | 2006 |
| Six myths of product development S Thomke, D Reinertsen Harvard Business Review 90 (5), 84-94, 2012 | 119 | 2012 |
