Going green to be seen: status, reputation, and conspicuous conservation. V Griskevicius, JM Tybur, B Van den Bergh Journal of personality and social psychology 98 (3), 392, 2010 | 2829 | 2010 |
Bikinis instigate generalized impatience in intertemporal choice B Van den Bergh, S Dewitte, L Warlop Journal of Consumer Research 35 (1), 85-97, 2008 | 453 | 2008 |
Testosterone inhibits trust but promotes reciprocity MAS Boksem, PH Mehta, B Van den Bergh, V Van Son, ST Trautmann, ... Psychological science 24 (11), 2306-2314, 2013 | 230 | 2013 |
Digit ratio (2D: 4D) moderates the impact of sexual cues on men's decisions in ultimatum games B Van den Bergh, S Dewitte Proceedings of the Royal Society B: Biological Sciences 273 (1597), 2091-2095, 2006 | 200 | 2006 |
Can buy me love: Mate attraction goals lead to perceptual readiness for status products K Janssens, M Pandelaere, B Van den Bergh, K Millet, I Lens, K Roe Journal of Experimental Social Psychology 47 (1), 254-258, 2011 | 145 | 2011 |
Partner selection in brand alliances: An empirical investigation of the drivers of brand fit R Van der Lans, B Van den Bergh, E Dieleman Marketing science 33 (4), 551-566, 2014 | 102 | 2014 |
Embodied myopia B Van den Bergh, J Schmitt, L Warlop Journal of Marketing Research 48 (6), 1033-1044, 2011 | 73 | 2011 |
The number of fatalities drives disaster aid: Increasing sensitivity to people in need I Evangelidis, B Van den Bergh Psychological science 24 (11), 2226-2234, 2013 | 64 | 2013 |
Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products J Aspara, B Van den Bergh International Journal of Research in Marketing 31 (1), 117–121, 2013 | 54 | 2013 |
Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times K Millet, L Lamey, B Van den Bergh Organizational Behavior and Human Decision Processes 117 (2), 275-284, 2012 | 48 | 2012 |
Madonna or Don McLean? The effect of order of exposure on relative liking M Pandelaere, K Millet, B Van den Bergh Journal of Consumer Psychology 20 (4), 442-451, 2010 | 46 | 2010 |
Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions C Lembregts, B Van Den Bergh Journal of Consumer Research 45 (5), 1051-1067, 2019 | 45 | 2019 |
Altering speed of locomotion B Van Den Bergh, N Heuvinck, GAC Schellekens, I Vermeir Journal of Consumer Research 43 (3), 407-428, 2016 | 32 | 2016 |
Are prosocials unique in their egalitarianism? The pursuit of equality in outcomes among individualists B Van den Bergh, S Dewitte, D De Cremer Personality and Social Psychology Bulletin 32 (9), 1219-1231, 2006 | 31 | 2006 |
On breaking functional fixedness: How the aha! Moment enhances perceived product creativity and product appeal S Caprioli, C Fuchs, B Van den Bergh Journal of Consumer Research 50 (1), 48-69, 2023 | 11 | 2023 |
Do versus don’t: The impact of framing on goal-level setting MA Tuk, S Prokopec, B Van den Bergh Journal of Consumer Research 47 (6), 1003-1024, 2021 | 11 | 2021 |
The robustness of the raise the stakes strategy, Coping with exploitation in noisy prisoner's dilemma games B Van den Bergh, S Dewitte Evolution and Human Behavior 27 (1), 19-28, 2006 | 9 | 2006 |
Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity E Esterzon, A Lemmens, B Van den Bergh Journal of Marketing 87 (4), 636-655, 2023 | 7 | 2023 |
How sampling high‐and low‐quality products affects enjoyment A Stuppy, B Van Den Bergh Psychology & Marketing 39 (4), 726-740, 2022 | 5 | 2022 |
Mind over minutes: The effect of task duration consideration on task delay LYJ Chun, C Lembregts, B Van den Bergh Journal of Consumer Psychology, 0 | 3* | |