| The effects of musical fit on choice between two competing foods JPS Yeoh, AC North Musicae Scientiae 14 (1), 165-180, 2010 | 69 | 2010 |
| The effect of musical fit on consumers’ memory JPS Yeoh, AC North Psychology of Music 38 (3), 368-378, 2010 | 53 | 2010 |
| The effect of musical fit on consumers’ preferences between competing alternate petrols JPS Yeoh, AC North Psychology of Music 40 (6), 709-719, 2012 | 40 | 2012 |
| Competitiveness between ethnic Malays and ethnic Chinese in Malaysia JPS Yeoh, PA Yeoh GSTF Journal of Psychology (JPsych) 2, 1-6, 2015 | 27 | 2015 |
| The effects of musical fit on choice between competing pairs of cultural products JPS Yeoh, AC North Empirical Musicology Review, 2009 | 23 | 2009 |
| The effects of musical fit on consumers’ ability to freely recall related products JPS Yeoh, AC North Empirical musicology review 5 (1), 3-9, 2010 | 19 | 2010 |
| Sounds like chicken: Sensory marketing and sound effects JPS Yeoh, D Allan Indian Journal of Marketing, 2020 | 17 | 2020 |
| Background music’s impact on patients waiting in surgery and radiology clinics JPS Yeoh, C Spence HERD: Health Environments Research & Design Journal 16 (3), 278-290, 2023 | 6 | 2023 |
| The effects of musical fit on consumers’ choice when opportunity and ability is limited JPS Yeoh, AC North Pertanika Journal of Social Sciences and Humanities 21 (1), 105-118, 2013 | 6 | 2013 |
| Specific Sound Frequency Improves Intrinsic Water Efficiency in Rice Leaf by Imparting Changes in Stomatal Dimensions. M Jusoh, SI Ramlee, FI Pydi, NA Mazlan, Z Berahim, AAM Mujab, ... Pertanika Journal of Tropical Agricultural Science 46 (2), 2023 | 5 | 2023 |
| The limitations of musical fit effects JPS Yeoh Heriot-Watt University, 2009 | 3 | 2009 |
| The impact of musical fit and sound design on consumers’ perception of a luxury car ad JP Sze Yeoh, MG Han, C Spence Luxury 9 (2-3), 165-184, 2022 | 2 | 2022 |
| The Effects of Lyrical Fit in Advertisements JPS Yeoh Indian Journal of Marketing 51 (3), 32-40, 2021 | 2 | 2021 |
| The pirating musician: An examination into the attitudes and justifications toward music piracy among musicians J Yeoh, PA Yeoh GSTF Journal of Music (JMusic) 1 (1), 2014 | 1 | 2014 |
| Erratum: The effect of musical fit on consumers' memory (Psychology of Music (2010) 38 (368 J Yeoh, A North Psychology of Music 43 (1), 2015 | | 2015 |
| The effect of musical fit on consumers' memory (vol 38, pg 368, 2010) JPS Yeoh, AC North PSYCHOLOGY OF MUSIC 43 (1), 152-152, 2015 | | 2015 |
| Music for Plants? An Investigation into the Impact of Exposure to Acoustic Stimulus in Bok Choy (Brassica rapa) Plants JPS Yeoh, Z Zhang, KS Koh, UR Sinniah, C Spence, WF Beh | | |
Adrian NorthSchool of Psychology and Speech Pathology, Curtin University在 curtin.edu.au 的电子邮件经过验证
Adrian NorthSchool of Psychology and Speech Pathology, Curtin University在 curtin.edu.au 的电子邮件经过验证
Charles SpenceOxford University在 psy.ox.ac.uk 的电子邮件经过验证
David AllanMarketing Professor在 sju.edu 的电子邮件经过验证