Temporal differences in the role of marketing communication in new product categories S Narayanan, P Manchanda, PK Chintagunta Journal of Marketing Research, 278-290, 2005 | 336 | 2005 |
Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions S Narayanan, R Desiraju, PK Chintagunta Journal of marketing 68 (4), 90-105, 2004 | 335 | 2004 |
Heterogeneous learning and the targeting of marketing communication for new products S Narayanan, P Manchanda Marketing Science 28 (3), 424-441, 2009 | 276 | 2009 |
Position effects in search advertising and their moderators: A regression discontinuity approach S Narayanan, K Kalyanam Marketing Science 34 (3), 388-407, 2015 | 212 | 2015 |
The role of self selection, usage uncertainty and learning in the demand for local telephone service S Narayanan, PK Chintagunta, EJ Miravete Quantitative Marketing and economics 5, 1-34, 2007 | 200 | 2007 |
Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021 | 187 | 2021 |
Estimating causal installed-base effects: A bias-correction approach S Narayanan, HS Nair Journal of Marketing Research 50 (1), 70-94, 2013 | 124 | 2013 |
An experimental investigation of the effects of retargeted advertising: The role of frequency and timing NS Sahni, S Narayanan, K Kalyanam Journal of Marketing Research 56 (3), 401-418, 2019 | 121 | 2019 |
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ... Marketing Letters 16, 293-308, 2005 | 111 | 2005 |
Method and System for Measuring the Effectiveness of Search Advertising K Kalyanam, S Narayanan US Patent App. 13/910,097, 2013 | 81 | 2013 |
An empirical analysis of individual level casino gambling behavior S Narayanan, P Manchanda Quantitative Marketing and Economics, 1-36, 2006 | 76 | 2006 |
Identifying causal marketing mix effects using a regression discontinuity design W Hartmann, HS Nair, S Narayanan Marketing Science 30 (6), 1079-1097, 2011 | 58 | 2011 |
Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19, 399-416, 2008 | 56* | 2008 |
The informative versus persuasive role of marketing communication in new product categories: an application to the prescription antihistamines market S Narayanan, P Manchanda, PK Chintagunta Available at SSRN 472881, 2003 | 20 | 2003 |
Bayesian estimation of discrete games of complete information S Narayanan Quantitative Marketing and Economics 11, 39-81, 2013 | 16 | 2013 |
The impact of mobile app failures on online and offline purchases U Narang, V Shankar, S Narayanan Stanford University, Graduate School of Business Research Papers, 2018 | 14* | 2018 |
Modernizing retailers in an emerging market: Investigating externally focused and internally focused approaches SJ Anderson, L Iacovone, S Kankanhalli, S Narayanan Journal of Marketing Research 59 (3), 472-496, 2022 | 12 | 2022 |
Effects of Attention and Recognition on Engagement, Content Creation and Sharing: Experimental Evidence from an Image Sharing Social Network JT Huang, S Narayanan Stanford University Graduate School of Business Research Paper, 2020 | 6 | 2020 |
Nonparametric Identification of Causal Marketing-Mix Effects Using a Regression Discontinuity Design W Hartmann, HS Nair, S Narayanan working paper, Stanford University, 2010 | 5 | 2010 |
The Causal Effect of Attention and Recognition on the Nature of User-Generated Content: Experimental Results from an Image-Sharing Social Network JT Huang, R Kaul, S Narayanan Stanford University Graduate School of Business Research Paper, Forthcoming, 2022 | 3 | 2022 |