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Mimansa Bairathi
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The value of platform endorsement
M Bairathi, X Zhang, A Lambrecht
Marketing Science, 2024
162024
Gender Disparity in Online Reputation: Evidence from an Online Freelance Platform
M Bairathi, A Lambrecht, X Zhang
Available at SSRN 4635329, 2023
42023
Influencer Marketing: Sponsorship Disclosure and Authenticity
M Bairathi, A Lambrecht
Available at SSRN 4679776, 2023
12023
Social Media, Music Consumption, and Cross-Platform Spillover Effects
M Bairathi, A Lambrecht, A Rao
2024
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