| Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry P Kumar, AK Mokha, SC Pattnaik Benchmarking: An International Journal 29 (2), 551-572, 2021 | 109 | 2021 |
| Relationship between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty in Banking Industry: A Review of Literature P Kumar, AK Mokha RESEARCH REVIEW International Journal of Multidisciplinary 6 (2), 127-137, 2021 | 37 | 2021 |
| Examining the Interconnections Between E-CRM, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach AK Mokha, P Kumar Journal of Electronic Commerce in Organizations (JECO) 20 (1), 1-21, 2022 | 34 | 2022 |
| Electronic Customer Relationship Management (E-CRM) and Customer Loyalty: The Mediating Role of Customer Satisfaction in the Banking Industry P Kumar, AK Mokha International Journal of E-Business Research (IJEBR) 18 (1), 1-22, 2022 | 29 | 2022 |
| A study on awareness of Cyber Crime and security AK Mokha Research Journal of Humanities and Social Sciences 8 (4), 459-464, 2017 | 19 | 2017 |
| A Study on Relationship Between Electronic Customer Relationship Management (E-CRM) and Customer Loyalty in the Banking Industry P Kumar, AK Mokha Ramanujan International Journal of Business and Research 5, 211-226, 2020 | 15 | 2020 |
| Green marketing: A study of consumer perception on using eco-friendly products AK Mokha Asian Journal of Research in Business Economics and Management 7 (8), 298-309, 2017 | 13 | 2017 |
| Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry AK Mokha International Journal of Online Marketing (IJOM) 11 (3), 34-50, 2021 | 12 | 2021 |
| Using the Technology Acceptance Model (TAM) in Understanding Customers’ Behavioural Intention to Use E-CRM: Evidence from the Banking Industry AK Mokha, P Kumar Vision, 09722629211060565, 2021 | 10 | 2021 |
| Impact of Green Marketing Tools on Consumer Buying Behaviour AK Mokha Asian Journal of Management 9 (1), 168-174, 2018 | 9 | 2018 |
| Whistle blowing: Facing challenges in India S Dhawan, AK Mokha Asian Journal of Management 8 (3), 635-641, 2017 | 5 | 2017 |
| Mobile applications: A boon to human AK Mokha, S Dhawan Asian Journal of Management 8 (3), 607-613, 2017 | 4 | 2017 |
| Determinants of E-CRM in Influencing Customer Satisfaction in the Banking Industry AK Mokha, P Kumar OJAS: Expanding Knowledge Horizon, 02-09, 2020 | 2 | 2020 |
| Linking electronic customer relationship management and customer loyalty through serial mediation of customer experience and customer satisfaction AK Mokha, P Kumar International Journal of Electronic Customer Relationship Management 14 (2 …, 2024 | 1 | 2024 |
| An Empirical Study on Factors Affecting Online Shopping Behavior and Intentions of Consumers AK Mokha, J Kaur IITM Journal of Business Studies 11 (1), 51-62, 2023 | 1 | 2023 |
| Role of E-CRM in Fighting COVID-19 Crisis: Possible Implications from the Banking Industry AK Mokha From the Editor-in-Chief, 2, 2021 | 1 | 2021 |
| Digital Transformation of Higher Education in India J Kaur, AK Mokha Vidya Sagar Patrika 6 (1), 104-110, 2024 | | 2024 |
| An exploration of the effect of electronic customer relationship management (E-CRM) on customer loyalty: A serial mediation analysis AK Mokha, P Kumar Customer Relationship Management Methods, Opportunities and Challenges, 143-173, 2024 | | 2024 |
| Synergizing Horizons: The Tech-Driven Unification of Health, Environment, and the Law AK Mokha Bridging Health, Environment, and Legalities: A Holistic Approach, 229-253, 2024 | | 2024 |
| SUSTAINABLE BANKING IN INDIA AK Mokha SUSTAINABLE BUSINESS, 91, 2023 | | 2023 |
Pushpender KumarProfessor of marketing and Research Methodology在 kmc.du.ac.in 的电子邮件经过验证
