| B2B social media semantics: Analysing multimodal online meanings in marketing conversations MI Mehmet, RJ Clarke Industrial Marketing Management 54, 92-106, 2016 | 95 | 2016 |
| Using digital and social media for health promotion: A social marketing approach for addressing co‐morbid physical and mental health M Mehmet, R Roberts, T Nayeem Australian Journal of Rural Health 28 (2), 149-158, 2020 | 76 | 2020 |
| Shark management strategy policy considerations: community preferences, reasoning and speculations P Simmons, MI Mehmet Marine Policy 96, 111-119, 2018 | 50 | 2018 |
| Man vs machine: how artificial intelligence in banking influences consumer belief in financial advice G Northey, V Hunter, R Mulcahy, K Choong, M Mehmet International Journal of Bank Marketing 40 (6), 1182-1199, 2022 | 41 | 2022 |
| Does the NPS® reflect consumer sentiment? A qualitative examination of the NPS using a sentiment analysis approach C Lewis, M Mehmet International Journal of Market Research 62 (1), 9-17, 2020 | 34 | 2020 |
| Operationalizing social media in upstream social marketing M Mehmet, P Simmons Journal of Social Marketing 9 (3), 288-308, 2019 | 26 | 2019 |
| Kangaroo court? An analysis of social media justifications for attitudes to culling M Mehmet, P Simmons Environmental Communication 12 (3), 370-386, 2018 | 26 | 2018 |
| The national, regional and city divide: Social media analysis of stakeholders views regarding biological controls. The public reaction to the carp control herpes virus in Australia MI Mehmet, S D'Alessandro, N Pawsey, T Nayeem Journal of environmental management 227, 181-188, 2018 | 18 | 2018 |
| A scenario study of the acceptability to ocean users of more and less invasive management after shark-human interactions P Simmons, M Mehmet, B Curley, N Ivory, K Callaghan, K Wolfenden, ... Marine Policy 129, 104558, 2021 | 12 | 2021 |
| ‘A lot of gay energy in the city’: An identity-based exploration of leisure travel to domestic cities for rural queer people in Australia C Lewis, M Mehmet, S McLaren Journal of Hospitality and Tourism Management 54, 22-31, 2023 | 11 | 2023 |
| The circle of vulnerability and the myth of choice. F Small, M Mehmet, J Kleinschafer Journal of Social Marketing, 2020 | 10 | 2020 |
| The impact of Artificial Intelligence on the marketing practices of Professional Services Firms M Bezuidenhout, C., Heffernan, t., Abbas, R., and Mehmet Journal of Marketing Theory and Practice, 2022 | 9* | 2022 |
| Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing M Mehmet, T Heffernan, J Algie, B Forouhandeh Journal of Social Marketing 11 (4), 575-596, 2021 | 9 | 2021 |
| Lots of bots or maybe nots: a process for detecting bots in social media research M Mehmet, K Callaghan, C Lewis International Journal of Market Research 63 (5), 552-559, 2021 | 8 | 2021 |
| Together we will go our way: The development of a stakeholder framework for rural gay pride events. C Lewis, F Small, M Mehmet | 7 | 2019 |
| Social media semantics: Analysing meanings in multimodal online conversations MI Mehmet, RJ Clarke, K Kautz | 7 | 2014 |
| A narrative review of LGBTQ+ marketing scholarship C Lewis, M Mehmet, N Reynolds Australasian Marketing Journal, 14413582241244486, 2024 | 6 | 2024 |
| Embedding Canva into the marketing classroom: a dialogic and social learning approach to classroom innovation M Hinchcliff, M Mehmet Higher Education, Skills and Work-Based Learning 13 (6), 1174-1186, 2023 | 6 | 2023 |
| An autoethnographic exploration of rural travel with a food intolerance C Lewis, M Mehmet Journal of Hospitality and Tourism Management 47, 289-293, 2021 | 6 | 2021 |
| A social semiotic account of integrated new media marketing communications MI Mehmet | 6 | 2014 |
