| Ipma's Analysis on Factors Affecting Indrive Indonesia's Customer Loyalty WP Putra, R Hendayani, RT Hidayah International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023 | 9 | 2023 |
| Pengaruh Strategi Pemasaran Digital, Citra Merek, dan Loyalitas Pelanggan terhadap Kinerja Penjualan Produk Fashion di E-commerce Shopee A Liubana, WO Kowey, PV Alfonso, WP Putra Jurnal Bisnis Dan Manajemen West Science 2 (04), 352-361, 2023 | 5 | 2023 |
| The Effect of Service Quality, Price, and Destination Image on Customer Loyalty in the Tourism Industry in West Java H Khuan, WP Putra, H Muafiqie, I Harsono, EA Lau West Science Interdisciplinary Studies 2 (01), 235-243, 2024 | 3 | 2024 |
| INOVASI PEMASARAN DIGITAL: MENDUKUNG UMKM DALAM MENGELOLA BISNIS SECARA EFEKTIF WP Putra, Z Akbar, S Santosa, TP Pertiwi, A Firdaus, D Widagdo Community Development Journal: Jurnal Pengabdian Masyarakat 4 (6), 12520-12525, 2023 | 3 | 2023 |
| THE INFLUENCE OF DIGITAL MARKETING AND INTELLECTUAL CAPITAL ON ORGANIZATIONAL PEFORMANCE WITH CONSUMER SATISFICATION AS A MODERATING VARIABLE F Sudirjo, RR Kalalo, EY Utami, T Sulastri, WP Putra JURNAL ILMIAH EDUNOMIKA 8 (1), 2023 | 3 | 2023 |
| Brand Trust, Social Media, and Repurchase Intention: A Case Study of Le Minerale Consumers in Indonesia WP Putra, M Mukhid, M Murthada International Journal of Business, Law, and Education 5 (1), 58-71, 2024 | 2 | 2024 |
| Social Media Application Implementation In Tourism Village Development INT Sutaguna, T Mulyadi, FERI Liow, HU Permana, WP Putra Jurnal Pelayanan Hubungan Masyarakat 1 (4), 36-42, 2023 | 2 | 2023 |
| The Impact of Halal Food Scm Integration on Quality Performance (Case Study on Msme in Bandung City) WP Putra, R Hendayani Budapest International Research and Critics Institute-Journal (BIRCI-Journal …, 2022 | 2 | 2022 |
| Digital Marketing Socialization in Building a Business Mentality from an Early Age in High School Students Throughout Indonesia S Sumardi, EY Siska, U Permana, WP Putra, T Tarjono Journal Of Human And Education (JAHE) 4 (3), 438-445, 2024 | 1 | 2024 |
| Analisis Pengaruh Word of Mouth, Social Media Activities, dan Citra Merek Terhadap Minat Beli Konsumen Mixue di Jabodetabek FU Hasibuan, S Syamsulbahri, WP Putra, Y Yusniar Jurnal Bisnis Dan Manajemen West Science 3 (01), 20-28, 2024 | 1 | 2024 |
| Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online Management System WP Putra, FA Hayati, J Andriani, IH Putra West Science Journal Economic and Entrepreneurship 1 (12), 623-632, 2023 | 1 | 2023 |
| MANAJEMEN PEMASARAN JASA: Teori, Konsep, dan Strategi Manajemen Pemasaran Jasa Era Industri 4.0 dan Society 5.0 Z Setiawan, C Hidayat, WP Putra, R Novedliani, R Nurcahyo, H Wijaya, ... PT. Sonpedia Publishing Indonesia, 2023 | 1* | 2023 |
| Bibliometric Exploration of the Role of Cultural Adaptation in Global Marketing Success L Judijanto, WP Putra, MA Muhtadi West Science Interdisciplinary Studies 2 (07), 1385-1397, 2024 | | 2024 |
| Influence of Digital Marketing, Consumer Trust, and Brand Loyalty on Purchase Intention (Case Study of Green Product Consumers) E Desembrianita, S Mulyono, WP Putra, T Tarjono International Journal of Business, Law, and Education 5 (2), 2003-2015, 2024 | | 2024 |
| Determinan proses keputusan pembelian online di kalangan konsumen Muslim pengguna Shopee: Kepercayaan sebagai variabel mediasi S Muliadi, SN Arthawati, R Oktavera, W Gustiawan, WP Putra Jurnal Manajemen Maranatha 23 (2), 233-246, 2024 | | 2024 |
| The Impact of Digital User Experience on Brand Perception and Consumer Loyalty in the E-Commerce Industry in Indonesia AD Susilawati, F Wahyudi, WP Putra, W Supriyanto, L Limpo The Eastasouth Journal of Information System and Computer Science 1 (03 …, 2024 | | 2024 |
| Work Environment, Work Ability and Work Discipline in Improving Employee Performance S Suharmono, N Normansyah, WP Putra, R Ridwan International Journal of Economics Development Research (IJEDR) 4 (3), 1877-1891, 2023 | | 2023 |
| The Association between Entrepreneurial Knowledge and Family Environment on Entrepreneurial Interest through Self-Efficacy of Indonesian Youth D Rosniawati, WP Putra, F Akbarina, NN Suarniki Pinisi Journal of Entrepreneurship Review 1 (3), 109-121, 2023 | | 2023 |
| Model of Business Analytics Capability: How It Affects Firm Performance SPH Triono, T Djatmiko, WP Putra The conference encourages submissions for paper presentations from academics …, 2021 | | 2021 |
