| National identity predicts public health support during a global pandemic JJ Van Bavel, A Cichocka, V Capraro, H Sjåstad, JB Nezlek, M Alfano, ... Nature Communications, 2020 | 301 | 2020 |
| The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI S Borau, T Otterbring, S Laporte, S Fosso Wamba Psychology & Marketing, 2021 | 164 | 2021 |
| Analysing moderated mediation effects: Marketing applications S Borau, A El Akremi, L Elgaaied-Gambier, L Hamdi-Kidar, C Ranchoux Recherche et Applications en Marketing (English Edition) 30 (4), 88-128, 2015 | 47 | 2015 |
| Social and moral psychology of COVID-19 across 69 countries F Azevedo, T Pavlović, GG do Rêgo, FC Ay, B Gjoneska, TW Etienne, ... Nature Scientific Data, 2023 | 45 | 2023 |
| The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner S Borau, L Elgaaied‐Gambier, C Barbarossa Psychology & Marketing 38 (2), 266-285, 2021 | 44 | 2021 |
| L’analyse des effets de médiation modérée: Applications en marketing S Borau, A El Akremi, L Elgaaïed-Gambier, L Hamdi-Kidar, C Ranchoux Recherche et Applications en Marketing (French Edition) 30 (4), 95-138, 2015 | 40 | 2015 |
| The advertising performance of non-ideal female models as a function of viewers' body mass index: A moderated mediation analysis of two competing affective pathways S Borau, JF Bonnefon International Journal of Advertising 36 (3), 457-476, 2017 | 33 | 2017 |
| Predicting attitudinal and behavioral responses to COVID-19 pandemic using machine learning Z Pavlović, T., Azevedo, F., De, K., Riaño-Moreno, J. C., Maglić, M., & Papp PNAS NEXUS, 1-33, 2022 | 31 | 2022 |
| Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability S Borau, JF Bonnefon Journal of Business Research, 2019 | 30 | 2019 |
| The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression S Borau, JF Bonnefon Journal of Business Ethics, 2017 | 30 | 2017 |
| The self-deceived consumer: Women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers S Borau, MV Nepomuceno Journal of Business Ethics 154, 325-340, 2019 | 26 | 2019 |
| Addressing climate change with behavioral science: A global intervention tournament in 63 countries M Vlasceanu, KC Doell, JB Bak-Coleman, B Todorova, ... Science advances 10 (6), eadj5778, 2024 | 21 | 2024 |
| Positive gender congruency effects on shopper responses: field evidence from a gender egalitarian culture T Otterbring, R Bhatnagar, P Samuelsson, S Borau Journal of Retailing and Consumer Services 63, 102738, 2021 | 20 | 2021 |
| Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic DA Frank, CT Elbæk, CK Børsting, P Mitkidis, T Otterbring, S Borau PloS one 16 (11), e0259928, 2021 | 17 | 2021 |
| The prosociality of married people: Evidence from a large multinational sample S Borau, H Couprie, A Hopfensitz Journal of Economic Psychology 92, 102545, 2022 | 5 | 2022 |
| Impact of NGOs’ Undercover Videos on Citizens’ Emotions and Pro-Social Behaviors R Espinosa, S Borau, N Treich Available at SSRN, 2024 | | 2024 |
