Relationship marketing in consumer markets–rhetoric or reality? L O’Malley, C Tynan European Journal of marketing 34 (7), 797-815, 2000 | 569 | 2000 |
Can loyalty schemes really build loyalty? L O’Malley Marketing intelligence & planning 16 (1), 47-55, 1998 | 478 | 1998 |
Professional interaction: Exploring the concept of attraction LC Harris, L O'malley, M Patterson Marketing theory 3 (1), 9-36, 2003 | 219 | 2003 |
Strategic B2B customer experience management: the importance of outcomes-based measures J Zolkiewski, V Story, J Burton, P Chan, A Gomes, P Hunter-Jones, ... Journal of Services Marketing 31 (2), 172-184, 2017 | 216 | 2017 |
Roles, role performance, and radical innovation competences V Story, L O'Malley, S Hart Industrial Marketing Management 40 (6), 952-966, 2011 | 214 | 2011 |
Mapping the re‐engagement of CRM with relationship marketing D Mitussis, L O'Malley, M Patterson European journal of Marketing 40 (5/6), 572-589, 2006 | 213 | 2006 |
Beyond the frills of relationship marketing L O'Malley, A Prothero Journal of Business Research 57 (11), 1286-1294, 2004 | 199 | 2004 |
The utility of the relationship metaphor in consumer markets: a critical evaluation L O'malley, C Tynan Journal of Marketing Management 15 (7), 587-602, 1999 | 182 | 1999 |
Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations M Lichrou, L O'Malley, M Patterson Journal of Strategic Marketing 16 (1), 27-39, 2008 | 176 | 2008 |
Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets L O'Malley, M Patterson, M Evans Journal of marketing management 13 (6), 541-559, 1997 | 175 | 1997 |
Moving beyond binary opposition: Exploring the tapestry of gender in consumer research and marketing S Bettany, S Dobscha, L O'Malley, A Prothero Marketing Theory 10 (1), 3-28, 2010 | 158 | 2010 |
Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network R Filieri, RC McNally, M O'Dwyer, L O'Malley Industrial Marketing Management 43 (3), 429-440, 2014 | 157 | 2014 |
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation S Baehre, M O’Dwyer, L O’Malley, N Lee Journal of the Academy of Marketing Science 50 (1), 67-84, 2022 | 151 | 2022 |
Hidden mountain: the social avoidance of waste E De Coverly, P McDonagh, L O'Malley, M Patterson Journal of Macromarketing 28 (3), 289-303, 2008 | 150 | 2008 |
Relational resources and competences for radical product innovation V Story, S Hart, L O'Malley Journal of marketing management 25 (5-6), 461-481, 2009 | 141 | 2009 |
Brands, consumers and relationships: A review M Patterson, L O Malley Irish Marketing Review 18 (1/2), 10, 2006 | 138 | 2006 |
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding M Lichrou, L O'malley, M Patterson Place Branding and Public Diplomacy 6, 134-144, 2010 | 117 | 2010 |
Buying into motherhood? Problematic consumption and ambivalence in transitional phases Voice Group Consumption, Markets and Culture 13 (4), 373-397, 2010 | 113 | 2010 |
A reappraisal of the relationship marketing constructs of commitment and trust L O’Malley, C Tynan New and evolving paradigms: The emerging future of marketing 1486, 1503, 1997 | 110 | 1997 |
Vanishing point: The mix management paradigm re-viewed L O'Malley, M Patterson Journal of Marketing Management 14 (8), 829-851, 1998 | 105 | 1998 |