| Consumer experience of interactive technology in fashion stores Y Siregar, A Kent International Journal of Retail & Distribution Management, 2019 | 47 | 2019 |
| Disrupting the fashion retail journey: social media and GenZ's fashion consumption Y Siregar, A Kent, A Peirson-Smith, C Guan International Journal of Retail & Distribution Management 51 (7), 862-875, 2023 | 18 | 2023 |
| The Future of Fashion Events: The Case of Mercedes-Benz Prague Fashion Week K Dvorackova, Y Siregar Technology, Sustainability and the Fashion Industry, 63-90, 2024 | | 2024 |
| Designing Virtual Reality Atmospherics to Shape Fashion Conscious Consumption Y Siregar Global Brand Conference 2024, 2024 | | 2024 |
| What's Next for Mercede-Benz Prague Fashion Week? K Dvorackova, Y Siregar Responsible Fashion Series, Antwerp, 2021 | | 2021 |
| Interactive Screens as Dynamic Atmospherics of Fashion Stores Y Siregar Global Fashion Management Conference 2019, Paris, 366-371, 2019 | | 2019 |
| STRATEGI PENGGUNAAN SOCIAL MEDIA OLEH AXIS GSM UNTUK MENCIPTAKAN ENGAGEMENT DENGAN KONSUMEN (STUDI KASUS PADA AKUN TWITTER MILIK AXIS GSM) Y Siregar Universitas Mercu Buana Jakarta, 2018 | | 2018 |
| User experience and interactive technology in fashion stores Y Siregar PQDT-Global, 2018 | | 2018 |
| Interactive Screens as Dynamic Atmospherics of Fashion Stores Y Siregar, A Kent Teller, Christoph, Brusset, Xavier, Kotzab Herbert (Eds.): Proceedings of …, 2018 | | 2018 |
| Exploring Fashion Stores' Interactive Technology Y Siregar, A Kent Oxford Retail Futures Conference 2017 Proceedings, 2017 | | 2017 |
| The dimensions of consumers' interaction experience with an interactive display in an apparel store Y Siregar, A Kent | | 2017 |
| Experiencing brand on mobile augmented reality SW Chang, YH Siregar Rediscovering the Essentiality of Marketing, 195-196, 2016 | | 2016 |
