The role of consumer–brand identification in building brand relationships U Tuškej, U Golob, K Podnar Journal of business research 66 (1), 53-59, 2013 | 971 | 2013 |
CSR expectations: the focus of corporate marketing K Podnar, U Golob Corporate communications: An international journal 12 (4), 326-340, 2007 | 431 | 2007 |
Guest editorial: communicating corporate social responsibility K Podnar Taylor & Francis 14 (2), 75-81, 2008 | 325 | 2008 |
CSR communication: quo vadis? U Golob, K Podnar, WJ Elving, A Ellerup Nielsen, C Thomsen, F Schultz Corporate communications: An international journal 18 (2), 176-192, 2013 | 301 | 2013 |
Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media U Tuškej, K Podnar Journal of product & brand management 27 (1), 3-17, 2018 | 199 | 2018 |
Towards a categorization of stakeholder groups: an empirical verification of a three‐level model K Podnar, Z Jancic Journal of marketing communications 12 (4), 297-308, 2006 | 148 | 2006 |
The interplay of past consumption, attitudes and personal norms in organic food buying MK Koklic, U Golob, K Podnar, V Zabkar Appetite 137, 27-34, 2019 | 129 | 2019 |
The bad, the ugly and the good: new challenges for CSR communication WJL Elving, U Golob, K Podnar, A Ellerup-Nielsen, C Thomson Corporate Communications: An International Journal 20 (2), 118-127, 2015 | 127 | 2015 |
Critical points of CSR‐related stakeholder dialogue in practice U Golob, K Podnar Business Ethics: A European Review 23 (3), 248-257, 2014 | 105 | 2014 |
Corporate brand orientation: Identity, internal images, and corporate identification matters JMT Balmer, K Podnar Journal of Business Research 134, 729-737, 2021 | 92 | 2021 |
A dynamic review of the emergence of corporate social responsibility communication N Verk, U Golob, K Podnar Journal of Business Ethics 168, 491-515, 2021 | 92 | 2021 |
The effect of word of mouth on consumers’ attitudes toward products and their purchase probability K Podnar, P Javernik Journal of promotion management 18 (2), 145-168, 2012 | 88 | 2012 |
Corporate social responsibility communication and dialogue U Golob, K Podnar The handbook of communication and corporate social responsibility, 231-251, 2011 | 84 | 2011 |
Korporativno komuniciranje K Podnar Fakulteta za družbene vede, 2011 | 81 | 2011 |
The role of environmentally conscious purchase behaviour and green scepticism in organic food consumption U Golob, MK Koklic, K Podnar, V Zabkar British Food Journal 120 (10), 2411-2424, 2018 | 78 | 2018 |
Corporate communication: A marketing viewpoint K Podnar Routledge, 2014 | 77 | 2014 |
The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers U Golob, K Podnar, MK Koklič, V Zabkar Corporate Social Responsibility and Environmental Management 26 (2), 416-423, 2019 | 72 | 2019 |
Temelji marketinškega načrta: študijski dodatek K Podnar, U Golob, Z Jančič, M Lah, A Židan Fakulteta za družbene vede, 2007 | 59 | 2007 |
Corporate marketing and the role of internal CSR in employees’ life satisfaction: Exploring the relationship between work and non-work domains U Golob, K Podnar Journal of Business Research 131, 664-672, 2021 | 57 | 2021 |
Researching CSR and brands in the here and now: An integrative perspective U Golob, K Podnar Journal of Brand Management 26, 1-8, 2019 | 55 | 2019 |