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Dr. Virtika Singhal
Dr. Virtika Singhal
Assistant Professor
在 ish.edu.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
Consumer segmentation in the fashion industry using social media: An empirical analysis
V Singhal, A B Singh, V Ahuja, R Gera
Journal of Information and Organizational Sciences 47 (2), 401-421, 2023
52023
Social media marketing and the world of fashion: identification of determinants for building consumer brand relationship and shaping consumer brand perception
V Singhal, V Ahuja
International Journal of Management Practice 16 (2), 186-211, 2023
42023
Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour
V Singhal
Journal of Creative Communications, 09732586231203848, 2023
22023
Using Social Media To Impact Consumer Brand Relationship And Consumer Brand Perception In The Fashion Industry-An Empirical Investigation
V Singhal, V Ahuja, R Gera
Webology (ISSN: 1735-188X) 19 (3), 2022
12022
Role of Social Media in Building Consumer Brand Relationship and Shaping Consumer Brand Perception in the Fashion Industry
V Singhal
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