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Stefan Schwarzkopf
Stefan Schwarzkopf
在 cbs.dk 的电子邮件经过验证
标题
引用次数
引用次数
年份
The consumer as ‘‘voter,’’‘‘judge,’’and ‘‘jury’’: Historical origins and political consequences of a marketing myth
S Schwarzkopf
Journal of Macromarketing 31 (1), 8-18, 2011
1252011
The political theology of consumer sovereignty: towards an ontology of consumer society
S Schwarzkopf
Theory, Culture & Society 28 (3), 106-129, 2011
1042011
Ernest Dichter and motivation research
R Gries
Palgrave Macmillan, 2010
822010
Theorising narrative in business history
M Mordhorst, S Schwarzkopf
Business History 59 (8), 1155-1175, 2017
812017
The subsiding sizzle of advertising history: Methodological and theoretical challenges in the post advertising age
S Schwarzkopf
Journal of Historical Research in Marketing 3 (4), 528-548, 2011
742011
Discovering the consumer: Market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
S Schwarzkopf
Journal of Macromarketing 29 (1), 8-20, 2009
742009
Why business historians need a constructive theory of the archive
S Schwarzkopf
692013
The Routledge handbook of economic theology
S Schwarzkopf
Routledge, 2020
472020
They do it with mirrors: advertising and British Cold War consumer politics
S Schwarzkopf
Contemporary British History 19 (2), 133-150, 2005
452005
What was advertising? The invention, rise, demise, and disappearance of advertising concepts in nineteenth-and twentieth-century Europe and America
S Schwarzkopf
Business History Conference. Business and Economic History On-line: Papers …, 2009
432009
Sacred excess: Organizational ignorance in an age of toxic data
S Schwarzkopf
Organization Studies 41 (2), 197-217, 2020
422020
Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing
S Schwarzkopf
BioSocieties 10, 465-482, 2015
402015
Turning trademarks into brands: How advertising agencies practiced and conceptualized branding, 1890–1930
S Schwarzkopf
Trademarks, brands, and competitiveness, 187-215, 2010
392010
In search of the consumer: The history of market research from 1890 to 1960
S Schwarzkopf
The Routledge companion to marketing history, 61-83, 2016
322016
Marketing history from below: towards a paradigm shift in marketing historical research
S Schwarzkopf
Journal of Historical Research in Marketing 7 (3), 295-309, 2015
322015
Respectable persuaders: the advertising industry and British society, 1900-1939
S Schwarzkopf
Birkbeck (University of London), 2008
322008
Turning trade marks into brands: how advertising agencies created brands in the global market place, 1900-1930
S Schwarzkopf
Centre for Globalization Research Working Paper 18, 2008
302008
Who said ‘Americanization
S Schwarzkopf
The case of twentieth century advertising and mass marketing from an …, 2007
302007
‘Culture’and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s–1970s
S Schwarzkopf
Management & Organizational History 2 (3), 219-236, 2007
302007
Creativity, capital and tacit knowledge: the Crawford agency and British advertising in the interwar years
S Schwarzkopf
Journal of Cultural Economy 1 (2), 181-197, 2008
232008
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