| Sport Analytics: A data-driven approach to sport business and management G Fried, C Mumcu Routledge, 2017 | 92 | 2017 |
| Are Fans Proud of the WNBA's Pride Campaign? C Mumcu, N Lough Sport Marketing Quarterly 26 (1), 42-54, 2017 | 38 | 2017 |
| Examination of women’s sports fans’ attitudes and consumption intentions C Mumcu, N Lough, JC Barnes Journal of Applied Sport Management 8 (4), 25-47, 2016 | 36 | 2016 |
| When virtual spaces meet the limitations of traditional sport: Gender stereotyping in NBA2K L Darvin, C Mumcu, A Pegoraro Computers in Human Behavior 122, 106844, 2021 | 28 | 2021 |
| Re-thinking women's sport research: Looking in the mirror and reflecting forward K Lebel, C Mumcu, A Pegoraro, NM LaVoi, N Lough, D Antunovic Frontiers in Sports and Active Living 3, 746441, 2021 | 26 | 2021 |
| Analytics in sport marketing C Mumcu Sport Analytics: A data-driven approach to sport business and management, 91-114, 2017 | 14 | 2017 |
| Business analytics in women’s professional sports C Mumcu Routledge Handbook of the business of women's sport, 239-251, 2019 | 12 | 2019 |
| Development of the attitude towards women’s sports scale (ATWS) C Mumcu, S Marley International Journal of Sport Management 18 (2), 183-209, 2017 | 10 | 2017 |
| Buffer zone: Policies, procedures, and reality C Mumcu, G Fried, D Liu J. Legal Aspects Sport 29, 86, 2019 | 5 | 2019 |
| „Sport Analytics.“ G Fried, C Mumcu a data driven approach to sport business and management, 2017, 2016 | 5 | 2016 |
| Evaluating Attitudes toward Women's Sports: A scale development and validation study C Mumcu The University of New Mexico, 2013 | 5 | 2013 |
| Pro softball fan segments: A two-step cluster analysis C Mumcu, N Lough International Journal of Sports Marketing and Sponsorship 23 (3), 485-504, 2022 | 4 | 2022 |
| Evaluation of Attitudes toward Women's Collegiate Athletics Ceyda Mumcu University of New Haven. C Mumcu, GP Greenhalgh Journal of Sport Behavior 40 (3), 309-330, 2017 | 4 | 2017 |
| Motive-based taxonomy of professional softball fans: a segmentation study C Mumcu, N Lough, M Coyner International Journal of Sport Management and Marketing 22 (3-4), 161-188, 2022 | 3 | 2022 |
| An introduction to analytics and data C Mumcu Sport Analytics, 17-32, 2017 | 3 | 2017 |
| Marketing Women’s Sport: A European v. North American Perspective N Lough, C Mumcu Handbook of Sport Marketing, 355, 2016 | 3* | 2016 |
| "“To Build a More Just Society”: Women’s National Basketball Association Teams’ Uses of Social Media for Advocacy LVNM Antunovic, Dunja, Pegoraro, Ann, Mumcu, Ceyda, Soltis, Kimberly, Lough ... Women in Sport and Physical Activity Journal, 2023 | 2 | 2023 |
| Use of decision tree model in sport management. C Mumcu, K Mahoney Case Studies in Sport Management 7 (1), 1-3, 2018 | 2 | 2018 |
| Analytics in digital marketing C Mumcu Sport Analytics: A data-driven approach to sport business and management …, 2017 | 1 | 2017 |
| Commodification and Commercialization N Lough, C Mumcu Berkshire Encyclopedia of World Sport, 297–300, 2013 | 1 | 2013 |
Nancy LoughProfessor, University of Nevada Las Vegas在 unlv.edu 的电子邮件经过验证
