| Corporate rebranding: An integrative review of major enablers and barriers to the rebranding process D Miller, B Merrilees, R Yakimova International Journal of Management Reviews 16 (3), 265-289, 2014 | 207 | 2014 |
| Branding the business marketing offer: exploring brand attributes in business markets M Beverland, J Napoli, R Yakimova Journal of Business & Industrial Marketing 22 (6), 394-399, 2007 | 121 | 2007 |
| The brand-supportive firm: An exploration of organisational drivers of brand updating R Yakimova, M Beverland Journal of Brand Management 12, 445-460, 2005 | 80 | 2005 |
| The role of staff engagement in facilitating staff-led value co-creation B Merrilees, D Miller, R Yakimova Journal of Service Management 28 (2), 250-264, 2017 | 71 | 2017 |
| Building brands through internal stakeholder engagement and co-creation B Merrilees, D Miller, R Yakimova Journal of Product & Brand Management 30 (6), 806-818, 2021 | 46 | 2021 |
| Formal control influence on franchisee trust and brand-supportive behavior within franchise networks R Yakimova, M Owens, J Sydow Industrial Marketing Management 76, 123-135, 2019 | 38 | 2019 |
| Volunteer retention motives and determinants across the volunteer lifecycle B Merrilees, D Miller, R Yakimova Journal of Nonprofit & Public Sector Marketing 32 (1), 25-46, 2020 | 37 | 2020 |
| Brand champion behaviour: Its role in corporate branding R Yakimova, F Mavondo, S Freeman, H Stuart Journal of Brand Management 24, 575-591, 2017 | 29 | 2017 |
| The ‘visible hand’behind cooperation in franchising: A model of franchisor practices that influence cooperation within social networks R Yakimova, M Owens, S Freeman Industrial Marketing Management 94, 66-89, 2021 | 15 | 2021 |
| Organizational drivers of brand repositioning: An exploratory study R Yakimova, MB Beverland Journal of Brand Management 12 (6), 445-460, 2005 | 9 | 2005 |
| Engaging internal stakeholders: revitalizing community organizations through rebranding R Yakimova, B Merrilees, D Miller Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 4 | 2015 |
| Brand repositioning capabilities: enablers of ongoing brand management R Yakimova, MB Beverland Australian and New Zealand Marketing Academy Conference 2004, 1-7, 2004 | 1 | 2004 |
| Effective corporate reputation maintenance: The importance of codification R Yakimova, FT Mavondo, SM Freeman Australian and New Zealand Marketing Academy Conference 2009, 1-7, 2009 | | 2009 |
| Corporate Brand Identity and Effective Brand Maintenance: The Role of Brand Management Practices R Yakimova Monash University, 2009 | | 2009 |
| Implementing a customer orientation in an industrial context R Yakimova Australian and New Zealand Marketing Academy Conference 2005, 153-159, 2005 | | 2005 |
| Managing corporate behaviour: A study of corporate branding R Yakimova, F Mavondo, S Freeman GCSMES, 33, 0 | | |
