| Understanding social media advertising effect on consumers’ responses: An empirical investigation of tourism advertising on Facebook M Hamouda Journal of enterprise information management 31 (3), 426-445, 2018 | 268 | 2018 |
| Omni-channel banking integration quality and perceived value as drivers of consumers’ satisfaction and loyalty M Hamouda Journal of Enterprise Information Management 32 (4), 608-625, 2019 | 169 | 2019 |
| Customer empowerment and firms’ performance: The mediating effects of innovation and customer satisfaction S Berraies, M Hamouda International Journal of Bank Marketing 36 (2), 336-356, 2018 | 98 | 2018 |
| The postmodern consumer: an identity constructor? M Hamouda Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 62 | 2015 |
| Purchase intention through mobile applications: a customer experience lens M Hamouda International Journal of Retail & Distribution Management 49 (10), 1464-1480, 2021 | 39 | 2021 |
| Impact of electronic word of mouth evaluation on purchase intention: the mediating role of attitude toward the product M Hamouda, RS Tabbane International Journal of Online Marketing (IJOM) 3 (2), 20-37, 2013 | 37 | 2013 |
| Explaining visit intention involving eWOM, perceived risk motivations and destination image M Hamouda, I Yacoub International Journal of Leisure and Tourism Marketing 6 (1), 65-82, 2018 | 31 | 2018 |
| Postmodernism and consumer psychology: transformation or break? M Hamouda International Journal of Academic Research in Business and Social Sciences 2 …, 2012 | 30 | 2012 |
| Impact of e-WOM on the Tunisian Consumer's Attitude towards the Product RS Tabbane, M Hamouda Advances in Business-Related Scientific Research Conference, 20-22, 2013 | 22 | 2013 |
| Impact du BAO électronique sur l’intention d’achat du consommateur: le rôle modérateur de l’âge et du genre M Hamouda, RS Tabbane La Revue Gestion et Organisation 6 (1), 39-46, 2014 | 19 | 2014 |
| Segmentation of the senior market: how do different variable sets discriminate between senior segments? Y Koubaa, RS Tabbane, M Hamouda Journal of Marketing Analytics 5, 99-110, 2017 | 9 | 2017 |
| EXPOSURE TO EWOM AND CONSUMER BEHAVIOR: DOES GENDER MATTER? RS Tabbane, M Hamouda READINGS BOOK, 1153, 2013 | 7 | 2013 |
| Mobile applications in tourism: examining the determinants of intention to use M Hamouda International Journal of Technology and Human Interaction (IJTHI) 18 (1), 1-13, 2022 | 5 | 2022 |
| Company-customer interaction via social media: contributions to the marketing mix M Hamouda Managing Public Relations and Brand Image through Social Media, 160-170, 2016 | 5 | 2016 |
| Rooting for the green: consumers and brand love M Hamouda, A Aissaoui Journal of Business Strategy 45 (4), 275-281, 2024 | 2 | 2024 |
| Going international through successful partnerships: the case of GIAS Y Koubaa, RS Tabbane, M Hamouda Emerald Emerging Markets Case Studies 3 (1), 1-10, 2013 | | 2013 |
| The impact of immersive and flow experiences on consumer participation in hyper‐connected shopping platforms: A metaverse perspective Z Zhong, M Hamouda Journal of Consumer Behaviour, 0 | | |
