| Empowerment or disempowerment: Exploring stakeholder engagement in nation branding through a mixed method approach to social network analysis XL Li, J Feng Public Relations Review 47 (3), 102024, 2021 | 38 | 2021 |
| Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China X Li, J Feng European Journal of Cultural Studies 25 (4), 1118-1138, 2022 | 31 | 2022 |
| Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity X Li, J Feng Global Media and China 7 (2), 219-240, 2022 | 22 | 2022 |
| Security and digital nationalism: speaking the brand of Australia on social media X Li, J Feng Media International Australia 191 (1), 37-57, 2024 | 3 | 2024 |
| Virtual community engagement: Engaging virtual communities for nation branding through sports XL Li, KA Johnston, J Feng Public Relations Review 50 (3), 102440, 2024 | | 2024 |
| The Rise of China’s International Broadcasting Services J Feng, X Li Transnational Broadcasting in the Indo Pacific: The Battle for Trusted News …, 2024 | | 2024 |
| The authenticity of place: The contribution of engaged virtual brand communities to national branding X Li, K Johnston, J Feng The 73rd Annual International Communication Association (ICA) Conference, 2023 | | 2023 |
| Nation Branding on Social Media: Towards a Multi-stakeholder Engagement Framework Using the Case of China J Feng Royal Melbourne Institute of Technology, 2022 | | 2022 |
| The rise of Chinese international broadcasting services J Feng, XL Li The International Association for Media and Communication Research (IAMCR …, 2022 | | 2022 |
| Inclusive or Exclusive: Exploring social media influencers in nation branding X Li, J Feng 2021 Australian & New Zealand Communicaion Association (ANZCA) Annual Conference, 2021 | | 2021 |
| Co-Creation or Empowerment: Investigating Stakeholder Engagement on Social Media in China’s Sport Nation Branding XL Li, J Feng The 70th Annual International Communication Association (ICA) Conference, 2020 | | 2020 |
| Football as a tool: Cultural exchanges in “the Belt and Road" J Feng, XL Li The 16th Biennial Conference of the Chinese Studies Association of Australia …, 2019 | | 2019 |
