| Does interaction between TQM practices and knowledge management processes enhance the innovation performance? MM Yusr, SSM Mokhtar, AR Othman, Y Sulaiman International Journal of Quality & Reliability Management 34 (7), 955-974, 2017 | 196 | 2017 |
| The influence of marketing mix and perceived risk factors on online purchase intentions Y Sulaiman, MM Yusr, KA Ismail International Journal of Research in Business Studies and Management 4 (9 …, 2017 | 27 | 2017 |
| The influence of green marketing, syariah compliance, customer’s environmental awareness and customer’s satisfaction towards Muslim consumer purchasing behaviour in Kedah Y Sulaiman, NAM Jamil, AR Othman, R Musa WSEAS Transacfion on Business and Economics 17, 195-204, 2020 | 25 | 2020 |
| The function of marketing mix and consumer preferences on healthy food consumption among UUM students Y Sulaiman, N Bakar, MYS Ismail, NKN Mat, R Musa International Journal of Economic Research 14 (19), 103-122, 2017 | 24 | 2017 |
| Purchase intention towards organic food among undergraduate students Y Sulaiman, WPE Kan, MB Salimon WSEAS Transactions on Environment and Development 16, 734-743, 2020 | 21 | 2020 |
| Export performance: The role of product quality and market orientation NH AbdGhani, NK NikMat, Y Sulaiman WSEAS transactions on business and economics 16, 215-225, 2019 | 16 | 2019 |
| Halal consumption pattern determinants: sequential mediating effects of Muslim lifestyle, trust and risk perception NKN Mat, Y Sulaiman, NH Abd Ghani, M Mohamad The Journal of Social Sciences Research, 444-453: 6, 2018 | 15 | 2018 |
| Escalating the employee job satisfaction through internal market orientation: A childcare centre perspective Y Sulaiman, AR Othman, S Perumal, Z Hussin Sains Humanika 64 (2), 2013 | 15 | 2013 |
| The relationship between marketing mix and consumer preferencein supplement product usage Y Sulaiman, M Masri, MYS Ismail, F Djermani, N Salim International Journal of Economic Research 14 (20), 1-13, 2017 | 14 | 2017 |
| The antecedents of halal consumption pattern: the mediating role of muslim lifestyle, risk perception and trust Y Sulaiman, NKN Mat, NHA Ghani International Journal of Engineering & Technology 7 (4.38), 1006-1011, 2018 | 13 | 2018 |
| Halal consumption determinants: The mediating role of risk perception and Muslim lifestyle K Mat, Y Sulaiman, N Abdghani, M Mohamad Malaysian Journal of Consumer and Family Economics 24, 63-78, 2020 | 12 | 2020 |
| IMPACT OF MANAGEMENT CAPABILITIES AND ENVIRONMENTAL DYNAMISM ON NIGERIAN SMEs MARKETING INNOVATION PERFORMANCE G Muddaha, YK Kheng, Y binti Sulaiman International Journal of Management Research & Review 8 (3), 20-35, 2018 | 12 | 2018 |
| The factors influencing mobile banking usage among university staff Y Sulaiman, N Jauhari WSEAS Transactions on Business and Economics 18, 179-189, 2021 | 11 | 2021 |
| IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON MARKETING INNOVATION–EMPIRICAL EVIDENCE FROM NIGERIAN SMEs G Muddaha, YK Kheng, Y binti Sulaiman International Journal of Environmental Research 9 (1), 1-18, 2018 | 11 | 2018 |
| Consumers’ Healthy Lifestyle: Does It Matter For The Consumption Pattern Of Healthy Food? F Djermani, Y Sulaiman, NKN Mat, MA Sahban Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis 5 (1), 43-57, 2020 | 9 | 2020 |
| Learning capability and nigerian sme's marketing innovation–the moderating influence of dynamic business environment G Muddaha, YK Kheng, YB Sulaiman International Journal of Management Research and Reviews 8 (3), 17-29, 2018 | 9 | 2018 |
| Constructing a Consumption Model for Malaysian Consumers Y Sulaiman, NKN Mat, NHA Ghani Journal of Marketing Management 2, 3&-4, 2014 | 9 | 2014 |
| The impact of marketing mix on consumer preference towards supplement product Y Sulaiman, M Masri Journal of Advanced Research in Social and Behavioural Sciences 7 (1), 33-47, 2017 | 8 | 2017 |
| A study of consumption patterns on green food among students in Universiti Utara Malaysia Y Sulaiman, HM Janai J. Adv. Res. Soc. Behav. Sci 7, 20-32, 2017 | 7 | 2017 |
| Escalating the employee organisational commitment through internal market orientation: Childcare centre's perspective Y Sulaiman, AR Othman, S Perumal, Z Hussin International Journal of Business and Social Science 4 (6), 257- 262, 2013 | 7 | 2013 |
