Experiential value in branding food tourism CTS Tsai, YC Wang Journal of Destination Marketing & Management 6 (1), 56-65, 2017 | 491 | 2017 |
The formation of sub-brand love and corporate brand love in hotel brand portfolios YC Wang, H Qu, J Yang International Journal of Hospitality Management 77, 375-384, 2019 | 116 | 2019 |
Relationship between self-congruity and destination loyalty: Differences between first-time and repeat visitors CR Liu, WR Lin, YC Wang Journal of Destination Marketing & Management 1 (1-2), 118-123, 2012 | 115 | 2012 |
Destination fascination and destination loyalty: Subjective well-being and destination attachment as mediators YC Wang, CR Liu, WS Huang, SP Chen Journal of Travel Research 59 (3), 496-511, 2020 | 106 | 2020 |
Antecedents and outcomes of lifestyle hotel brand attachment and love: The case of Gen Y CR Liu, YC Wang, TH Chiu, SP Chen Journal of Hospitality Marketing & Management 27 (3), 281-298, 2018 | 81 | 2018 |
Sustainability indicators for festival tourism: A multi-stakeholder perspective CR Liu, WR Lin, YC Wang, SP Chen Journal of Quality Assurance in Hospitality & Tourism 20 (3), 296-316, 2019 | 71 | 2019 |
Government and social trust vs. hotel response efficacy: A protection motivation perspective on hotel stay intention during the COVID-19 pandemic YCJ Hsieh, YL Chen, YC Wang International Journal of Hospitality Management, 2021 | 65 | 2021 |
Destination fascination: Conceptualization and scale development CR Liu, YC Wang, WS Huang, SP Chen Tourism Management 63, 255-267, 2017 | 63 | 2017 |
Hotel brand portfolio strategy YC Wang, Y Chung International Journal of Contemporary Hospitality Management 27 (4), 561-584, 2015 | 60 | 2015 |
Service employee dress: Effects on employee-customer interactions and customer-brand relationship at full-service restaurants YC Wang, C Lang Journal of Retailing and Consumer Services 50, 1-9, 2019 | 56 | 2019 |
Festival attachment: Antecedents and effects on place attachment and place loyalty SH Tsaur, YC Wang, CR Liu, WS Huang International Journal of Event and Festival Management 10 (1), 17-33, 2019 | 56 | 2019 |
Festival gamification: Conceptualization and scale development CR Liu, YC Wang, WS Huang, WC Tang Tourism Management 74, 370-381, 2019 | 55 | 2019 |
Employee brand love and love behaviors: Perspectives of social exchange and rational choice YC Wang, B Ryan, CE Yang International Journal of Hospitality Management 77, 458-467, 2019 | 53 | 2019 |
Hotel internal branding: A participatory action study with a case hotel YC Wang, J Yang, CE Yang Journal of Hospitality and Tourism Management 40, 31-39, 2019 | 51 | 2019 |
Generation Y’s revisit intention and price premium for lifestyle hotels: brand love as the mediator CR Liu, TH Chiu, YC Wang, WS Huang International Journal of Hospitality & Tourism Administration 21 (3), 242-264, 2020 | 49 | 2020 |
A workplace-driven model on the formation of OCB-C: Perspectives of social exchange theory and agency theory ST Xu, YC Wang, E Ma International Journal of Contemporary Hospitality Management, 2022 | 46 | 2022 |
Travel for mindfulness through Zen retreat experience: A case study at Donghua Zen Temple YC Wang, PJ Chen, H Shi, W Shi Tourism Management 83, 104211, 2021 | 41 | 2021 |
Formation of hotel employees’ service innovation performance: Mechanism of thriving at work and change-oriented organizational citizenship behavior CM Wu, TJ Chen, YC Wang Journal of Hospitality and Tourism Management, 2023 | 38 | 2023 |
Hotel employees’ fun climate at work: Effects on work-family conflict and employee deep acting through a collectivistic perspective S Xu, YC Wang, E Ma, R Wang International Journal of Hospitality Management, 2020 | 38 | 2020 |
Interpersonal trust, organizational culture, and turnover intention in hotels: A cross-level perspective AB Ozturk, M Hancer, YC Wang Tourism Analysis 19 (2), 139-150, 2014 | 38 | 2014 |