Isadora Gasparin 个人学术档案

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Larissa BeckerAssistant Professor in Marketing, Hanken School of Economics在 hanken.fi 的电子邮件经过验证
Elina JaakkolaProfessor of Marketing, Turku School of Economics, University of Turku在 utu.fi 的电子邮件经过验证
Cristiane PizzuttiMarketing Professor在 ufrgs.br 的电子邮件经过验证
Mika YrjöläUniversity Lecturer, Faculty of Management and Business, Tampere University在 tuni.fi 的电子邮件经过验证
Ekaterina PaninaPostdoctoral Researcher, University of Turku在 utu.fi 的电子邮件经过验证
Luiz Antonio SlongoSeverino Slongo e Bromilda Tereza Cavichioli Slongo在 ea.ufrgs.br 的电子邮件经过验证

Isadora Gasparin

PhD candidate - Federal University of Rio Grande do Sul and University of Turku

在 utu.fi 的电子邮件经过验证


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Challenging the" integration imperative": A customer perspective on omnichannel journeys I Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C Pizzutti Journal of Retailing and Consumer Services 64, 102829, 2022	69	2022
Omnichannel as a consumer-based marketing strategy I Gasparin, LA Slongo Revista de Administração Contemporânea 27 (04), e220327, 2023	4	2023
Buy-online-and-pick-up-in-store: review and insights from adopting a cross-channel strategy I GASPARIN, JB Azevedo, LA Slongo XLIII Encontro Da ANPAD- EnANPAD, 1-17, 2019	4	2019
Effects of perceived channel integration on customer response in omnichannel retailing I Gasparin	3	2020
How does the interplay between different types of touchpoints affect customer experience? A qualitative investigation of customer journeys I Gasparin, E Panina, L Becker, E Jaakkola 13th AMA SERVSIG Conference, 2024		2024
Channel Integration and Loyalty in Omnichannel Retailing: The Role of Customer Experience I Gasparin, LA Slongo Congresso Latino Americano de Varejo e Consumo (CLAV), 2020		2020
REDE DE ASSESSORIA EMPRESARIAL-ESCOLA DE ADMINISTRAÇÃO AS Caetano, AGM Andrade, CV Müller, DA Alves, I Gasparin, ... Salão de Extensão (21.: 2020: Porto Alegre, RS). Caderno de resumos. Porto …, 2020		2020

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