Customer perceived value: a substitute for satisfaction in business markets? A Eggert, W Ulaga Journal of Business & industrial marketing 17 (2/3), 107-118, 2002 | 2486 | 2002 |
Value-based differentiation in business relationships: Gaining and sustaining key supplier status W Ulaga, A Eggert Journal of marketing 70 (1), 119-136, 2006 | 1681 | 2006 |
Hybrid offerings: How manufacturing firms combine goods and services successfully W Ulaga, WJ Reinartz Journal of marketing 75 (6), 5-23, 2011 | 1498 | 2011 |
Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships W Ulaga, A Eggert European Journal of marketing 40 (3/4), 311-327, 2006 | 1285 | 2006 |
Capturing value creation in business relationships: A customer perspective W Ulaga Industrial marketing management 32 (8), 677-693, 2003 | 1199 | 2003 |
Measuring customer-perceived value in business markets: a prerequisite for marketing strategy development and implementation W Ulaga, S Chacour Industrial marketing management 30 (6), 525-540, 2001 | 1105 | 2001 |
Value creation in the relationship life cycle: A quasi-longitudinal analysis A Eggert, W Ulaga, F Schultz Industrial Marketing Management 35 (1), 20-27, 2006 | 633 | 2006 |
Relationship value in business markets: the construct and its dimensions W Ulaga, A Eggert Journal of Business-to-business Marketing 12 (1), 73-99, 2005 | 539 | 2005 |
How to sell services more profitably. W Reinartz, W Ulaga Harvard business review 86 (5), 90-6, 129, 2008 | 531 | 2008 |
Customer value in business markets: an agenda for inquiry W Ulaga Industrial marketing management 30 (4), 315-319, 2001 | 516 | 2001 |
‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets H Terho, A Haas, A Eggert, W Ulaga Industrial Marketing Management 41 (1), 174-185, 2012 | 504 | 2012 |
The transition from product to service in business markets: An agenda for academic inquiry F Jacob, W Ulaga Industrial marketing management 37 (3), 247-253, 2008 | 457 | 2008 |
Revenue and profit implications of industrial service strategies A Eggert, J Hogreve, W Ulaga, E Muenkhoff Journal of Service Research 17 (1), 23-39, 2014 | 447 | 2014 |
Conceptualizing and communicating value in business markets: From value in exchange to value in use A Eggert, W Ulaga, P Frow, A Payne Industrial marketing management 69, 80-90, 2018 | 388 | 2018 |
A theories-in-use approach to building marketing theory VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli, W Ulaga, G Zaltman Journal of Marketing 84 (1), 32-51, 2020 | 359 | 2020 |
Transitioning from product to service-led growth in manufacturing firms: Emergent challenges in selecting and managing the industrial sales force W Ulaga, JM Loveland Industrial Marketing Management 43 (1), 113-125, 2014 | 327 | 2014 |
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis A Eggert, J Hogreve, W Ulaga, E Muenkhoff Industrial Marketing Management 40 (5), 661-670, 2011 | 307 | 2011 |
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling H Terho, A Eggert, A Haas, W Ulaga Industrial marketing management 45, 12-21, 2015 | 304 | 2015 |
Service strategy in action: A practical guide for growing your B2B service and solution business C Kowalkowski, W Ulaga Service strategy press, 2017 | 170 | 2017 |
When and why do customer solutions pay off in business markets? S Worm, SG Bharadwaj, W Ulaga, WJ Reinartz Journal of the Academy of Marketing Science 45 (4), 490-512, 2017 | 151 | 2017 |