| Endorser age and stereotypes: Consequences on brand age F Huber, F Meyer, J Vogel, A Weihrauch, J Hamprecht Journal of Business Research 66 (2), 207-215, 2013 | 59 | 2013 |
| Portraying humans as machines to promote health: Unintended risks, mechanisms, and solutions A Weihrauch, SC Huang Journal of Marketing 85 (3), 184-203, 2021 | 29 | 2021 |
| A consumer perspective of AI certification–the current certification landscape, consumer approval and directions for future research M Blösser, A Weihrauch European Journal of Marketing 58 (2), 441-470, 2024 | 10 | 2024 |
| Your data are (not) my data: The role of social value orientation in sharing data about others J Demmers, AN Weihrauch, FH Mattison Thompson Journal of Consumer Psychology 32 (3), 500-508, 2022 | 9 | 2022 |
| Brand extensions in the platform countries of Asia–Effects of fit, order of market entry and involvement F Huber, M Lenzen, F Meyer, A Weihrauch Journal of Brand Management 20, 424-443, 2013 | 8 | 2013 |
| Guerilla-Marketing-Aktionen F Huber, F Meyer, A Weihrauch Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis, 151-169, 2012 | 8 | 2012 |
| Japan's silver market phenomenon: Golden opportunity or rusty reality F Kohlbacher, A Weihrauch Japan Close-Up, May 2009, 18-23, 2009 | 8 | 2009 |
| Cherish your loved ones–the role of the feeling of care and security in advertising F Huber, F Meyer, A Weihrauch, I Weisshaar The International Review of Retail, Distribution and Consumer Research 24 (2 …, 2014 | 4 | 2014 |
| Leveraging Means-Goal Associations to Boost Children’s Water Consumption: Persuasion in a Four-School, Three-Month Field Experiment SC Huang, D Kupor, M Maimaran, A Weihrauch Journal of the Association for Consumer Research 4 (1), 77-86, 2019 | 3 | 2019 |
| Orderverhalten von Einkäufern in B2B-Märkten: eine kausalanalytische Studie zum Wechselspiel von ökonomischen und emotionalen Faktoren F Huber, A Weihrauch, M Höchst BoD–Books on Demand, 2012 | 2 | 2012 |
| Erfolgreiche Arbeitgebermarken-Gestaltung bei potentiellen und bestehenden Arbeitnehmern F Huber, A Weihrauch, J Weindel BoD–Books on Demand, 2012 | 2 | 2012 |
| Me and my cozy security blanket: the role of the „feeling of care and security “in emotional advertising F Huber, F Meyer, A Weihrauch American marketing association, Summer, 2011 | 2 | 2011 |
| » Baby-Boomer-Pensionierungen: Was wurde aus dem› Jahr-2007-Problem?‹« F Kohlbacher, A Weihrauch JapanMarkt, 13-15, 2009 | 2 | 2009 |
| The “Bigger” Company Responsibility—When One Bad Product Harms a Country’s Image— F Huber, F Meyer, A Weihrauch Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 1 | 2015 |
| Time Machine to the Future The Potentials and Risks of Using Virtual Reality to Stimulate Saving Behavior A Weihrauch, T Schlager Advances in Consumer Research 48, 776-777, 2020 | | 2020 |
| THE MORE IMMERSION IS NOT ALWAYS BETTER! A Weihrauch, T Schlager | | 2019 |
| The Word of a Power Holders’ Mouth M van Gils, D Rucker, A Weihrauch ACR North American Advances, 2015 | | 2015 |
| The Present is not the Present: How Processing the Present Progressive Brings Future Events and Promotional Deadlines Closer A Weihrauch, S Dewitte Advances in Consumer Research 43, 734-735, 2015 | | 2015 |
| Can You Feel What You Expect? How A-Modal Information Affects Haptic Perception K Kampfer, M Imschloß, A Weihrauch ACR European Advances, 2013 | | 2013 |
| Stressing the Importance of Stress: The Role of Stress and Coping in Consumer Psychology and Behavior A Weihrauch | | 2013 |
