| Advertising and China: How Does a Love/hate Relationship Work? | 18* | 2014 |
| Making Space for Emotions: Exploring China–Africa ‘Mediated Relationships’ through CCTV-9’s Documentary African Chronicles (Feizhou jishi 非洲纪事) G Puppin Journal of African Cultural Studies 29 (1), 131-147, 2017 | 13 | 2017 |
| Come si costruisce un sogno: slogan pubblicitari a servizio delle Olimpiadi di Pechino 2008 (How to Construct a Dream: Advertising Slogans to Serve the 2008 Beijing Olympics) G Puppin Cosmopolis 3 (1), 43-53, 2008 | 11 | 2008 |
| Forty Years of the Return of Advertising in China (1979-2019): A Critical Overview G Puppin Jomec Journal 15, 1-19, 2020 | 10 | 2020 |
| Environmental Public Service Advertising (PSA) "with Chinese Elements": A Visual Semiotic Analysis of Localized WWF Print Campaigns in Mainland China G Puppin China Media Research 16 (3), 26-48, 2020 | 8 | 2020 |
| Happiness “with a Chinese Taste”: An Interpretive Analysis of CCTV’s 2014 Spring Festival Gala's Public Service Announcement (PSA) “Chopsticks” (Kuaizi pian) G Puppin Chinese Discourses on Happiness, 64-85, 2018 | 8 | 2018 |
| La pubblicità sociale in Cina: un quadro generale (Public Service Advertising in China: An Introduction) G Puppin Mondo cinese 123, 33-40, 2005 | 5 | 2005 |
| Il ‘Caso di zia Gong Li’: la pubblicità sociale cinese in bilico tra finalità opposte G Puppin Asiatica Venetiana 10 (11), 137-54, 2009 | 4 | 2009 |
| China’s ‘CivilOlympic’Performances and Re(gained) Global Visibility: Fantasising about a New Brand China through Olympic Public Service Announcements G Puppin Annali di Ca' Foscari. Serie Orientale. 57, 475-502, 2021 | 3 | 2021 |
| Playing with Chopsticks in China Is Not Funny: A Critical Reading of the Controversy over D&G's "Eating with Chopsticks" Ad G Puppin Asia Dialogue, https://theasiadialogue.com/, 2018 | 3 | 2018 |
| The Master Said, the Master Sold? Uses and Misuses of the Confucius Icon in Chinese Commercial Advertising G Puppin Religion and Media in China: Insights and Case Studies from the Mainland …, 2016 | 3 | 2016 |
| What's in a Name? On China's Search for" Public Service Advertising" (gongyi guanggao 公益广告) G Puppin Università Ca'Foscari Venezia, 2009 | 3 | 2009 |
| The Notorious Qiaobi: Behind the Scenes of an “Ad Controversy” Foretold?’ G Puppin University of Nottingham Blog/China Policy Institute Blog, 2016 | 2 | 2016 |
| Natura sublime, natura tossica. Un caso studio sulla campagna di pubblicità sociale per la tutela ambientale Shanshui pian 山水篇 (Sublime Nature, Toxic Nature. A Case Study on … G Puppin Sinosfere 7, 65-79, 2019 | 1 | 2019 |
| Il volto “nascosto” di Pechino: immagini e slogan dalla metropolitana (The “Hidden” Face of Beijing: Images and Slogans from the Tube) G Puppin Edizione Nuova Cultura, 2010 | 1 | 2010 |
| I volti di Yao Ming in pubblicità: identità (trans)nazionale del testimonial sulle due sponde del Pacifico G Puppin Sulla Via del Catai, 116-134, 2019 | | 2019 |
| In pubblicità la ripetizione è tutto?: il tormentone degli spot "olimpici" di Hengyuanxiang (Is Repetition in Advertising Everything? The Torment of Hengyuanxiang’s “Olympic … G Puppin In pubblicità la ripetizione è tutto?: il tormentone degli spot olimpici di …, 2012 | | 2012 |
| 中国百年奥运梦想与电视公益广告“婴儿篇” (China’s 100-year-old Olympic Dream and the Televised PSA “The Infant”) G Puppin 中国公益广告年鉴1986-2010 (China Public Service Advertising Yearbook 1986 …, 2011 | | 2011 |
| La pubblicità sociale cinese in bilico tra finalità opposte: il “Caso di zia Gong Li”(Chinese public service advertising hovering between opposing goals: the “Case of Auntie … G Puppin Aistugia, 2009 | | 2009 |
| Chinese Public Service Advertising towards the World G Puppin Globalisation and Human Development (全球化与人类发展), 441-452, 2006 | | 2006 |
