| Platform-based mobile payments adoption in emerging and developed countries: Role of country-level heterogeneity and network effects V Kumar, N Nim, A Agarwal Journal of International Business Studies 52, 1529-1558, 2021 | 73 | 2021 |
| Driving growth of Mwallets in emerging markets: A retailer’s perspective V Kumar, N Nim, A Sharma Journal of the Academy of Marketing Science 47, 747-769, 2019 | 73 | 2019 |
| Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions K Hewett, GTM Hult, MK Mantrala, N Nim, K Pedada International Journal of Research in Marketing 39 (2), 619-638, 2022 | 22 | 2022 |
| Mobile Wallets: Marketing power or a hype? V Kumar, N Nim, A Sharma Mind Your Marketing, Journal of World Marketing Summit 3 (1), 92-100, 2017 | 3 | 2017 |
| Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm', Innovation and Strategy V Kumar, A Anand, N Nim Emerald Publishing Limited, 2018 | 2* | 2018 |
| Defining, Measuring, And Managing Networked Customer Experience: A Multi-Method Study of Mobile Payment Applications in Retail Settings N Nim | 1 | 2021 |
| Digital marketing ecosystems and global market expansion: current state and future research agenda N Nim, K Pedada, K Hewett International Marketing Review, 2024 | | 2024 |
Amalesh SharmaMays Business School, Texas A&M University在 mays.tamu.edu 的电子邮件经过验证
