| Stratification and segmentation: Social class in consumer behavior S Shavitt, D Jiang, H Cho Journal of Consumer Psychology 26 (4), 583-593, 2016 | 116 | 2016 |
| Culture and consumer behavior: the role of horizontal and vertical cultural factors S Shavitt, H Cho Current opinion in psychology 8, 149-154, 2016 | 107 | 2016 |
| Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health H Cho, Y Guo, C Torelli Psychology & Marketing, 1-7, 2021 | 37 | 2021 |
| Culture and consumer behavior S Shavitt, H Cho, A Barnes Handbook of cultural psychology, 2017 | 7 | 2017 |
| Women’s attitudes toward sexual objectification in brands: A political ideology perspective CJ Torelli, Y Guo, H Cho Journal of the Association for Consumer Research 7 (3), 371-381, 2022 | 5 | 2022 |
| Cultural differences in giving experiential (vs. material) gifts M Suh, H Cho Marketing Letters 34 (2), 223-236, 2023 | 2 | 2023 |
| When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes H Lee, H Cho Journal of Consumer Behaviour 21 (4), 855-870, 2022 | 1 | 2022 |
| Does helping help you feel good? The answer depends on cultural orientation H Cho, S Shavitt NA-Advances in Consumer Research 42, 778-778, 2015 | 1 | 2015 |
| The moderating role of cultural orientation on emotional and behavioral outcomes of helping others H Cho University of Illinois at Urbana-Champaign, 2018 | | 2018 |
Sharon ShavittUniversity of Illinois at Urbana-Champaign, Walter H Stellner Professor of Marketing在 illinois.edu 的电子邮件经过验证
