| Consumer behaviour in tourism L Moutinho European journal of marketing 21 (10), 5-44, 1987 | 2655 | 1987 |
| Tourism marketing and management handbook. SF Witt, L Moutinho | 969 | 1989 |
| The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects X Bian, L Moutinho European journal of marketing 45 (1/2), 191-216, 2011 | 867 | 2011 |
| Brand relationships through brand reputation and brand tribalism C Veloutsou, L Moutinho Journal of Business Research 62 (3), 314-322, 2009 | 836 | 2009 |
| Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation J Ferreira, A Coelho, L Moutinho Technovation 92, 102061, 2020 | 781 | 2020 |
| Strategic management in tourism, cabi tourism texts L Moutinho, A Vargas-Sanchez Cabi, 2018 | 693 | 2018 |
| Measuring customer satisfaction in the fast food industry: a cross‐national approach GR Gilbert, C Veloutsou, MMH Goode, L Moutinho Journal of Services Marketing 18 (5), 371-383, 2004 | 536 | 2004 |
| Modelling bank customer satisfaction through mediation of attitudes towards human and automated banking L Moutinho, A Smith International Journal of bank marketing 18 (3), 124-134, 2000 | 386 | 2000 |
| An investigation of determinants of counterfeit purchase consideration X Bian, L Moutinho Journal of business research 62 (3), 368-378, 2009 | 357 | 2009 |
| Fandom affiliation and tribal behaviour: a sports marketing application P Dionisio, C Leal, L Moutinho Qualitative Market Research: An International Journal 11 (1), 17-39, 2008 | 344 | 2008 |
| Using neural networks to understand service risk in the holiday product VW Mitchell, F Davies, L Moutinho, V Vassos Journal of Business Research 46 (2), 167-180, 1999 | 262 | 1999 |
| Motivations, emotions and satisfaction: The keys to a tourism destination choice MH Pestana, A Parreira, L Moutinho Journal of Destination Marketing & Management 16, 100332, 2020 | 249 | 2020 |
| The influence of skepticism on green purchase behavior T Albayrak, M Caber, L Moutinho, R Herstein International Journal of Business and Social Science 2 (13), 189-197, 2011 | 245 | 2011 |
| Applied consumer behaviour MJ Evans, L Moutinho, WF Van Raaij Addison-Wesley, 1996 | 230 | 1996 |
| The SAGE dictionary of quantitative management research GD Hutcheson, LAM Moutinho The SAGE Dictionary of Quantitative Management Research, 1-344, 2011 | 222 | 2011 |
| Strateški menadžment u turizmu L Moutinho, D Čavić Masmedia, 2005 | 206 | 2005 |
| Critical review of strategic planning research in hospitality and tourism P Phillips, L Moutinho Annals of Tourism Research 48, 96-120, 2014 | 201 | 2014 |
| Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy C Veloutsou, E Gioulistanis, L Moutinho Journal of Product & Brand Management 13 (4), 228-241, 2004 | 200 | 2004 |
| Measuring preferred store satisfaction using consumer choice criteria as a mediating factor GD Hutcheson, L Moutinho Journal of marketing Management 14 (7), 705-720, 1998 | 190 | 1998 |
| Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing TB Anker, L Sparks, L Moutinho, C Grönroos European Journal of Marketing 49 (3/4), 532-560, 2015 | 185 | 2015 |
