| Evolution of sustainability as marketing strategy: Beginning of new era V Kumar, Z Rahman, AA Kazmi, P Goyal Procedia-Social and Behavioral Sciences 37, 482-489, 2012 | 337 | 2012 |
| Sustainability marketing strategy: An analysis of recent literature V Kumar, Z Rahman, AA Kazmi Global Business Review 14 (4), 601-625, 2013 | 188 | 2013 |
| Examining consumer-brand relationships on social media platforms NK Jain, S Kamboj, V Kumar, Z Rahman Marketing Intelligence and Planning 36 (1), 63-78, 2018 | 145 | 2018 |
| Stakeholder Identification and Classification: A Sustainability Marketing Perspective V Kumar, Z Rahman, AA Kazmi Management Research Review 39 (1), 35-61, 2016 | 69 | 2016 |
| Marketing through spirituality: A case of Patanjali Yogpeeth V Kumar, A Jain, Z Rahman, A Jain Procedia - Social and Behavioral Sciences 133, 481-490, 2014 | 58 | 2014 |
| Social media usage and firm performance: The mediating role of social capital S Kamboj, V Kumar, Z Rahman Social Network Analysis and Mining 7 (1:51), 1-14, 2017 | 50 | 2017 |
| Cross sector comparison of sustainability reports of indian companies: A stakeholder perspective V Kumar, A Gunasekaran, K Singh, T Papadopoulos, R Dubey Sustainable Production and Consumption 4 (1), 62-71, 2015 | 48 | 2015 |
| Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence R Dhiman, V Kumar, S Rana Review of International Business and Strategy 30 (3), 375-397, 2020 | 43 | 2020 |
| Factors affecting usage of e-resources: Scale development and validation RJ Garg, V Kumar, Vandana Aslib Journal of Information Management 69 (1), 64-75, 2017 | 37 | 2017 |
| Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies V Kumar, Z Rahman, AA Kazmi Sage Open 6 (3), 1-19, 2016 | 37 | 2016 |
| Understanding the trends of marketing research and its future directions: A citation analysis M Sheoran, D Kumar, V Kumar, D Verma The Bottom Line 31 (3/4), 191-207, 2018 | 21 | 2018 |
| Modeling and classification of enablers of CSR in Indian firms D Kumar, P Goyal, V Kumar Journal of Modelling in Management 14 (2), 456-475, 2019 | 19 | 2019 |
| A Journey of ‘Experience’from Consumption to Marketing R Garg, Z Rahman, DMN Qureshi, V Kumar National Conference on Emerging Challenges for Sustainable Business, 1097, 2012 | 19 | 2012 |
| Usage pattern of e-resources among management students in Nagpur, Maharashtra (India) V Kumar, Vandana, DK Batra The Electronic Library 36 (4), 665-676, 2018 | 17 | 2018 |
| Application of multi-criteria decision analysis in the area of sustainability: A literature review P Goyal, D Kumar, V Kumar International Journal of the Analytic Hierarchy Process 12 (3), 512-545, 2020 | 14 | 2020 |
| Sustainability and E-waste management scenario in India V Kumar, R Garg, Z Rahman, AA Kazmi Special Issue of the International Journal of the Computer, the Internet and …, 2011 | 14 | 2011 |
| Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach D Kumar, P Goyal, V Kumar Scientific Annals of Economics and Business 66 (2), 213–233, 2019 | 8 | 2019 |
| Analyzing customer experience using service transaction analysis in banks R Garg, Z Qureshi, V Kumar National Conference on Emerging challenges for Sustainable Business, 1142-1161, 2012 | 4 | 2012 |
| Investigating the impact of usage factors on satisfaction and intention to use e-resources Vandana, RJ Garg, V Kumar, AK Singh Performance Measurement and Metrics 24 (1), 1-11, 2023 | 3 | 2023 |
| Analyzing the Impact of Value Satisfaction on Behavioral Intention to Use E-Resources V Kumar, RJ Garg, Vandana, A Zia Journal of Information Science Theory and Practice 10 (3), 1-14, 2022 | 3 | 2022 |
Zillur RahmanProfessor, Department of Management Studies, IIT Roorkee在 ms.iitr.ac.in 的电子邮件经过验证
