Alexander Pratt 个人学术档案 - 学术资源搜索

引用次数

	总计	2019 年至今
引用	48	48
h 指数	3	3
i10 指数	2	2

0

26

13

202020212022202320241 10 11 26

合著作者

Bryan HochsteinUniversity of Alabama, Associate Professor of Marketing在 ua.edu 的电子邮件经过验证
Clay VoorheesProfessor and Morris Mayer Endowed Chair, University of Alabama在 ua.edu 的电子邮件经过验证
Willy BolanderRader II Professor of Industrial Distribution, Texas A&M University在 tamu.edu 的电子邮件经过验证
Joyce (Feng) WangBentley University在 bentley.edu 的电子邮件经过验证

Alexander Pratt

Alexander Pratt

Assistant Professor, University of Memphis

在 memphis.edu 的电子邮件经过验证

Customer Loyalty Digital Marketing Retail


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
An investigation of consumer subjective knowledge in frontline interactions B Hochstein, W Bolander, B Christenson, AB Pratt, K Reynolds Journal of Retailing 97 (3), 336-346, 2021	26	2021
Customer success management, customer health, and retention in B2B industries B Hochstein, CM Voorhees, AB Pratt, D Rangarajan, DM Nagel, ... International Journal of Research in Marketing 40 (4), 912-932, 2023	18	2023
Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty AB Pratt, SG Robinson, CM Voorhees, J Wang, MD Giebelhausen Journal of the Academy of Marketing Science 51 (5), 1143-1164, 2023	4	2023
The downsides of price promotions and price negotiations on brand relationships AB Pratt The University of Alabama, 2020		2020

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