| A multilab preregistered replication of the ego-depletion effect MS Hagger, NLD Chatzisarantis, H Alberts, CO Anggono, C Batailler, ... Perspectives on Psychological Science 11 (4), 546-573, 2016 | 1253 | 2016 |
| The psychology of advertising BM Fennis, W Stroebe Routledge, 2020 | 386 | 2020 |
| You are what you wear: Brand personality influences on consumer impression formation BM Fennis, ATH Pruyn Journal of Business Research 60 (6), 634-639, 2007 | 285 | 2007 |
| Acts of benevolence: A limited-resource account of compliance with charitable requests BM Fennis, L Janssen, KD Vohs Journal of Consumer Research 35 (6), 906-924, 2009 | 249 | 2009 |
| Health on impulse: when low self-control promotes healthy food choices. SJ Salmon, BM Fennis, DTD de Ridder, MA Adriaanse, E De Vet Health Psychology 33 (2), 103, 2014 | 203 | 2014 |
| A multisite preregistered paradigmatic test of the ego-depletion effect KD Vohs, BJ Schmeichel, S Lohmann, QF Gronau, AJ Finley, ... Psychological Science 32 (10), 1566-1581, 2021 | 185 | 2021 |
| The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions G Van Noort, P Kerkhof, BM Fennis Journal of Interactive Marketing 22 (4), 58-72, 2008 | 169 | 2008 |
| Bridging the intention–behavior gap: Inducing implementation intentions through persuasive appeals BM Fennis, MA Adriaanse, W Stroebe, B Pol Journal of Consumer Psychology 21 (3), 302-311, 2011 | 164 | 2011 |
| “Stay tuned—We will be back right after these messages”: Need to evaluate moderates the transfer of irritation in advertising BM Fennis, AB Bakker Journal of Advertising 30 (3), 15-25, 2001 | 149 | 2001 |
| Rest in peace? Brand-induced mortality salience and consumer behavior ML Fransen, BM Fennis, ATH Pruyn, E Das Journal of Business Research 61 (10), 1053-1061, 2008 | 147 | 2008 |
| Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices D Barauskaite, J Gineikiene, BM Fennis, V Auruskeviciene, M Yamaguchi, ... Appetite 131, 59-67, 2018 | 119 | 2018 |
| Softening the blow: Company self-disclosure of negative information lessens damaging effects on consumer judgment and decision making BM Fennis, W Stroebe Journal of business ethics 120, 109-120, 2014 | 116 | 2014 |
| The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques L Janssen, BM Fennis, ATH Pruyn, KD Vohs Journal of Business Research 61 (10), 1041-1045, 2008 | 113 | 2008 |
| Social proof in the supermarket: Promoting healthy choices under low self-control conditions SJ Salmon, E De Vet, MA Adriaanse, BM Fennis, M Veltkamp, ... Food Quality and Preference 45, 113-120, 2015 | 107 | 2015 |
| It's my party and I eat if I want to. Reasons for unhealthy snacking AAC Verhoeven, MA Adriaanse, E de Vet, BM Fennis, DTD de Ridder Appetite 84, 20-27, 2015 | 106 | 2015 |
| The role of the need for cognitive closure in the effectiveness of the disrupt-then-reframe influence technique FR Kardes, BM Fennis, ER Hirt, ZL Tormala, B Bullington Journal of consumer research 34 (3), 377-385, 2007 | 105 | 2007 |
| Online versus conventional shopping: Consumers' risk perception and regulatory focus G Van Noort, P Kerkhof, BM Fennis CyberPsychology & Behavior 10 (5), 731-733, 2007 | 90 | 2007 |
| Revisiting the malleable self: brand effects on consumer self-perceptions of personality traits BM Fennis, ATH Pruyn, M Maasland Advances in consumer research 32, 371, 2005 | 84 | 2005 |
| In the mood to face the facts: When a positive mood promotes systematic processing of self-threatening information E Das, BM Fennis Motivation and Emotion 32, 221-230, 2008 | 80 | 2008 |
| “When the going gets tough, who keeps going?” Depletion sensitivity moderates the ego-depletion effect SJ Salmon, MA Adriaanse, E De Vet, BM Fennis, DTD De Ridder Frontiers in Psychology 5, 647, 2014 | 79 | 2014 |
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