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Rui Cruz
Rui Cruz
Professor Auxiliar da Universidade Europeia | UNIDCOM
在 universidadeeuropeia.pt 的电子邮件经过验证 - 首页
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引用次数
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Creating knowledge and entrepreneurial capacity for HE students with digital education methodologies: Differences in the perceptions of students and entrepreneurs
JM Sousa, M.J., Carmo, M., Gonçalves, A.C., Cruz, R., Martins
Journal of Business Research, 2018
147*2018
Digital Learning methodologies and tools – a literature review
JMM M.J. Sousa, R. Cruz
Edulearn17, 2017
76*2017
Determinants of Innovation in Digital Marketing
A Cruz, R. & Rosário
Journal of Reviews on Global Economics 8, 1722-1731, 2019
572019
Data Science Applied to Marketing: A Literature Review
R Cruz, A Moniz, B. & Rosário
Journal of Information Science and Engineering 37 (5), 1067-1081, 2021
382021
Marketing e Comunicação–Em moda uma nova realidade
J Caetano, M Portugal, R Cruz, R Diniz, P LÉ DE MATOS
Escolar Editora, Lisboa (Portugal), 2011
302011
An Integrative Literature Review on Leadership Models for Innovative Organizations
A Cruz, R., Gomes, J.S., Sacavém, A., Sousa, M.J. & Rosário
Journal of Reviews on Global Economics 8, 1741-1751, 2019
29*2019
Determinants of Nascent Entrepreneurship Development
AT Rosário, F Fernandes, RG Raimundo, RN Cruz
Handbook of Research on Nascent Entrepreneurship and Creating New Ventures …, 2021
272021
Literature review on Health Knowledge Management in the last 10 years (2009-2019)
AMFT Rosário, FIAF Vilaça, R Raimundo, RMN Cruz
Electronic Journal of Knowledge Management 18 (3), pp338-355, 2020
232020
Innovation Trends for Smart Factories: A Literature Review
MJ Sousa, NR Cruz, A Rocha, M Sousa
World Conference on Information Systems and Technologies, 2019
172019
Designing higher education digital course to boost entrepreneurship competencies
AC Gonçalves, MJ Sousa, R Cruz
Edulearn17, 2017
142017
Marketing Teoria e Conceitos
R Cruz
Oliveira-Brochado, A et al, Marketing e Comunicação Desafios da Globalização …, 2013
72013
Gestão e Estratégia - desafios da globalização
A Oliveira-Brochado, JF Cobra, JM Fonseca, M Varela, NG Brandão, ...
Escolar Editora, 2013
72013
Personalidade das Marcas Esportivas
R Moreira, A Estender, J Moreira da Silva, A Guimarães, A Figueiredo, ...
Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação …, 2013
62013
The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
AT Rosário, RG Raimundo, R Cruz
Impact of New Media in Tourism, 255-267, 2021
42021
Desafios da globalização-Marketing e Comunicação
A Brochado, J Caetano, J Cobra, M Portugal, M Varela, NG Brandão, ...
Lisboa: Escolar Editora, 2013
42013
Social Media Analytics and Innovation in a Digital Society a Literature Review.
R Rosário, A., Raimundo, R., & Cruz
Innovations and Social Media Analytics in a Digital Society, 20-43, 2022
32022
Information Management Systems in the Supply Chain.
C Sousa, M. J., Cruz, R., Dias, I., & Caracol
In Supply Chain and Logistics Management: Concepts, Methodologies, Tools …, 2020
3*2020
Marketing e Comunicação em Moda: uma nova realidade
R Cruz, J Caetano, M Portugal, R Diniz, P Lé de Matos
32011
Transforming Education: Generative AI and Immediate Engineering in Synthetic Content Creation
RN Machado, A. B., dos Santos, J. R., Sacavém, A., Sharma, R., & Cruz
Transforming Education with Generative AI: Prompt Engineering and Synthetic …, 2024
2024
Social Media Analytics and Innovation in a Digital Society: a Literature Review
RN Rosário, A. T., Raimundo, R., & Cruz
Innovations and Social Media Analytics in a Digital Society, London, CRC …, 2022
2022
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