| Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity J Joseph, B Sivakumaran, S Mathew Journal of Promotion Management 26 (4), 524-543, 2020 | 61 | 2020 |
| An Imbalanced Ecosystem YM Rault, S Mathew Economic & Political Weekly 54 (45), 45, 2019 | 19 | 2019 |
| Artificial intelligence and machine learning-based decision support system for forecasting electric vehicles' power requirement SK Jauhar, S Sethi, SS Kamble, S Mathew, A Belhadi Technological Forecasting and Social Change 204, 123396, 2024 | 4 | 2024 |
| The commercialisation of shopping malls in India: from «creating» to «meeting» demand YM Rault, S Mathew, A Cebeillac Bulletin de l’association de géographes français. Géographies 95 (95-1), 61-78, 2018 | 4 | 2018 |
| Stepping Up Humanitarian Operations: Lessons From Tropical Cyclone Ockhi J John, J Joseph, S Mathew Available at SSRN 3188802, 2018 | 2 | 2018 |
| An Imbalanced Ecosystem: Start-ups in India YMR Chodankar Economic & Political Weekly 54 (45), 2019 | 1 | 2019 |
| Decision Fatigue S Mathew, J Joseph LISTENING TO CONSUMERS OF EMERGING MARKETS, 175, 2014 | 1 | 2014 |
| CIRCUMVENTING CHOICE OVERLOAD: DE-ESCALATION STRATEGIES, ANTICIPATED REGRET AND CONSIDERATION SETS!! S Mathew Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| Deciphering the choice overload phenomenon–Exploring the role of consideration sets and anticipated regret S Mathew Indian Institute of Management Ahmedabad, 2017 | | 2017 |
