| Love my selfie: selfies in managing impressions on social networks T Ozansoy Çadırcı, A Sağkaya Güngör Journal of Marketing Communications 25 (3), 268-287, 2019 | 58 | 2019 |
| Understanding digital consumer: A review, synthesis, and future research agenda A Sağkaya Güngör, T Ozansoy Çadırcı International Journal of Consumer Studies 46 (5), 1829-1858, 2022 | 42 | 2022 |
| The voice of the Consumer on SVOD systems during Covid-19: a service opportunity mining approach TO Çadırcı, AS Güngör, S Kılıç International Journal of Marketing, Communication and New Media, 2022 | 10 | 2022 |
| Çevrimiçi satın almalarda tüketicinin risk algısı: iki boyutlu ürün görüntüleme ve artırılmış gerçeklik (üç boyutlu ürün görüntüleme) uygulamalarına ilişkin bir karşılaştırma TO Çadırcı, AS Güngör Kocaeli Üniversitesi Sosyal Bilimler Dergisi, 53-76, 2018 | 10 | 2018 |
| Segmenting eWOM Engagers on Online Social Networks Based on Personal Characteristics and Behaviour AS GÜNGÖR, TO ÇADIRCI Ekev Academic Review 17 (57), 33-50, 2013 | 10 | 2013 |
| 26 years left behind: a historical and predictive analysis of electronic business research T Ozansoy Çadırcı, A Sağkaya Güngör Electronic Commerce Research 21, 223-243, 2021 | 9 | 2021 |
| Gap between mobile and online advergames: the possible effects of the optimal gaming experience-flow TO Çadırcı, AS Gungor Application of Gaming in New Media Marketing, 125-150, 2019 | 6 | 2019 |
| Are you ready to take the risks of mobile payment app? Early adopters vs laggards AS Güngör Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 19 (3), 952-974, 2017 | 6 | 2017 |
| Bridging the theory and practice of digital marketing from interactive marketing perspective: a historical review AS Güngör, TO Çadırcı The Palgrave Handbook of Interactive Marketing, 65-92, 2023 | 5 | 2023 |
| Did You Read the Customer Reviews Before Shopping?: The effect of customer reviews about online retail platforms on consumer behavioral responses AS Güngör, ÇT Özgen Emotional, sensory, and social dimensions of consumer buying behavior, 178-208, 2020 | 5 | 2020 |
| Advergaming–How Does Cognitive Overload Effect Brand Recall?: Differences between In-Game Advertising (IGA) and Advergames AS Güngör, TO Çadırcı, ŞG Köse Handbook of Research on Human-Computer Interfaces, Developments, and …, 2016 | 5 | 2016 |
| Electronic word-of-mouth communication in online social networks: The Motivational Antecedents of Electronic Word-of-Mouth (EWOM) engagement in online social networks TO Çadırcı, AS Güngör Capturing, analyzing, and managing word-of-mouth in the digital marketplace …, 2016 | 3 | 2016 |
| Kişiye özel fiyat teklifinin zamanlamasının, İnternette satın alma karar sürecine etkisi İ Kaya, AS Güngör İstanbul Üniversitesi İşletme Fakültesi Dergisi 41 (2), 172-188, 2012 | 3 | 2012 |
| Türkülerin destanlaşma sürecinde bir Kırgız kahramanı: Şabdan Baatır A Güngör Yayımlanmamış Yüksek Lisans Tezi), İzmir: Ege Üniversitesi, 2010 | 3 | 2010 |
| An Islamic Bank's Customers' Approach to Gamify Mobile Banking: UTAUT2 Model Extended AS Gungor, YI Kurt International Journal of Online Marketing (IJOM) 11 (4), 23-40, 2021 | 2 | 2021 |
| Did you read the news before playing the advergame? The effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames AS Güngör International Journal of Internet Marketing and Advertising 14 (2), 113-134, 2020 | 2 | 2020 |
| Kişiye Özel Fiyat Teklifinde Kullanılan Mesaj Çerçevelemenin İnternet Üzerinden Satın Alma Karar Sürecine Etkisi A SAĞKAYA GÜNGÖR, İ KAYA Pazarlama ve Pazarlama Araştırmaları Dergisi 5 (10), 59-81, 2012 | 2 | 2012 |
| Kişiye Özel Fiyat Tekliflerinin İnternette Satın Alma Karar Sürecine Etkisi AS Güngör, DRİ KAYA Yayınlanmış Doktora Tezi, İstanbul Üniversitesi İşletme Fakültesi İşletme …, 2010 | 2 | 2010 |
| Wanna Be a Friend on Social Media?: Effect of Communication Style on Consumers AS Güngör, D Yener, M Taşçıoğlu International Journal of Online Marketing (IJOM) 11 (3), 64-79, 2021 | 1 | 2021 |
| Impact of Involvement and Cognitive Load on Affective Responses to Advergames and In-Game Advertising AS Güngör, TO Çadırcı 2nd Annual International Conference on Social Sciences (AICSS) 2 (2), 91-106, 2016 | 1 | 2016 |
Şirin Gizem KöseAssistant Professor of Marketing在 yildiz.edu.tr 的电子邮件经过验证
