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Cheng Lu Wang
Cheng Lu Wang
Professor of Marketing, University of New Haven
在 newhaven.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects
C Lu Wang, Z Xiong Chen
Journal of consumer Marketing 21 (6), 391-400, 2004
7882004
Online Shopper Behavior: Influences of Online Shopping Decision
C Katawetawaraks, CL Wang
Asian Journal of Busines Research 1 (2), 66-74., 2012
7052012
Guanxi vs. relationship marketing: Exploring underlying differences
CL Wang
Industrial Marketing Management 36 (1), 81-86, 2007
6112007
Country image, product image and consumer purchase intention: Evidence from an emerging economy
CL Wang, D Li, BR Barnes, J Ahn
International Business Review 21 (6), 1041-1051, 2012
5572012
New frontiers and future directions in interactive marketing: inaugural Editorial
CL Wang
Journal of Research in Interactive Marketing 15 (1), 1-9, 2021
4372021
The impact of affect on service quality and satisfaction: the moderation of service contexts
Y Jiang, CL Wang
Journal of Services Marketing 20 (4), 211-218, 2006
3522006
An Investigation of Decision-Making Styles of Consumers in China,
ASY Hiu, NM Siu, CCL Wang, MK Ludwig
Journal of Consumer Affairs 35 (2), 326-345, 2001
3522001
The measurement of guanxi: Introducing the GRX scale
DA Yen, BR Barnes, CL Wang
Industrial Marketing Management 40 (1), 97-108, 2011
3292011
Consumer decision‐making styles on domestic and imported brand clothing
CL Wang, NYM Siu, ASY Hui
European journal of marketing 38 (1/2), 239-252, 2004
2982004
Subscription to fee-based online services: What makes consumer pay for online content?
CL Wang, Y Zhang, LR Ye, DD Nguyen
Journal of electronic commerce research 6 (4), 304, 2005
2712005
Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China
J He, CL Wang
Journal of Business Research 68 (6), 1225-1233, 2015
2692015
Alternative modes of self-construal: Dimensions of connectedness–separateness and advertising appeals to the cultural and gender-specific self
CL Wang, T Bristol, JC Mowen, G Chakraborty
Cultural psychology, 107-116, 2014
2382014
The influence of hedonic values on consumer behaviors: an empirical investigation in China
CL Wang, ZX Chen, AKK Chan, ZC Zheng
Journal of Global Marketing 14 (1-2), 169-186, 2000
2382000
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
CL Wang, NYM Siu, BR Barnes
Industrial Marketing Management 37 (7), 819-824, 2008
2282008
Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions
Z Yang, CL Wang
Industrial Marketing Management 40 (4), 492-495, 2011
2172011
Migration of Chinese consumption values: traditions, modernization, and cultural renaissance
CL Wang, X Lin
Journal of business ethics 88, 399-409, 2009
2092009
The separateness‐connectedness self‐schema: Scale development and application to message construction
CL Wang, JC Mowen
Psychology & Marketing 14 (2), 185-207, 1997
2001997
The moderating role of managerial ties in market orientation and innovation: An Asian perspective
CL Wang, HFL Chung
Journal of Business Research 66 (12), 2431-2437, 2013
1902013
The determinants and performance of early internationalizing firms: A literature review and research agenda
G Jiang, M Kotabe, F Zhang, AW Hao, J Paul, CL Wang
International Business Review 29 (4), 101662, 2020
1512020
Organizational capabilities and business performance: When and how does the dark side of managerial ties matter?
HFL Chung, CL Wang, P Huang, Z Yang
Industrial Marketing Management 55, 70-82, 2016
1462016
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